About me

Senior Insights and Strategy Consultant with over 12 years of global experience in B2C and B2B markets within luxury, digital, and media sectors. Expert in leveraging artificial intelligence and data analytics to drive strategic decisions and optimise customer experiences. Proven track record in mentoring teams, managing large-scale research projects, and enhancing client revenues and operational efficiency.

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Work history

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Associate DirectorBBLP
Jan 2023 - Sep 2023London, United KingdomFull Time
- Provided strategic insights and AI-driven marketing recommendations for Rolex, contributing to the brand's continued dominance within the luxury market in 2023. - Optimised supplier collaboration, streamlining processes internally, doubling project satisfaction by implementing efficient, scalable solutions. - Redesigned spending approaches for market research, cutting costs by 20% and pivoting to qualitative insights that significantly influenced product development strategies.
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Data StrategistGroup SJR
Nov 2021 - Nov 2022London, United KingdomFull Time
- Generated $400K in new business through strategic audience insights, transforming data into actionable content strategies for the UK and US markets. - Developed a deep understanding of audience content preferences through a blend of strategic monitoring, trend analysis, and insights research. - Developed partnerships with social media platforms to gain early insights, enhancing agency capabilities and client content strategies

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Skills

• Project Management
• Market Research
• French
• Advanced Excel
• Digital Marketing
• Spss
• Adobe Illustrator

Education

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CertificationELVTR
Jan 2024 - Mar 0204London, United Kingdom
AI in Marketing, online course to learn how to use AI effectively to develop marketing and sales strategies.
Advanced Digital Marketing
Aug 2016 - Mar 2017London, United Kingdom
Squared Online is the digital marketing course developed with Google. It's an online marketing certification for marketing professionals. Campaign set-up, design and management, building business value proposition, porgrammatic, leadership management

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