Lucie Ulrich
Available

Lucie Ulrich

Editorial Director | Content Director | Strategy DirectorBerlin, Germany
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Lucie Ulrich
Available

Lucie Ulrich

Editorial Director | Content Director | Strategy DirectorBerlin, Germany
About me
I am a freelance managing editor, content director and creative strategist based in Berlin working for a global clientele. My work bridges editorial conception, strategy and direction to create meaningful content across media. I conceived and directed multi-disciplinary projects for international media brands including Elle Decoration, FRAME, gestalten, LOST iN and Monocle, and for premium brands such as KaDeWe, Net-a-Porter and Wunderkind. I have collaborated with visionary designers, architects and creative studios including Autoban, Carsten Nicolai, Henrik Vibskov, India Mahdavi, Jaime Hayon and UNStudio. Passionate about interior design, photography and travel, I consult publishers and brands on how to apply aesthetic and meaningful storytelling to improve their cross-media content while growing their business. To say hello or discuss a project, please get in touch.
Projects
  • Frame Studio: conception & creative strategy
    Frame Studio: conception & creative strategyWith more than 20 years of experience in the design industry, FRAME is the world‘s leading media brands for interior design professionals. FRAME STUDIO offers a range of creative services for brands, partners, and sponsors such as in-depth editorial reports, customized publications, video features, trend consulting and event curation. Responsibilities: Conception and creation of media kits and the FRAME Studio website including selected showcases of bespoke branded content projects. Consulting
  • Frame Views: video production direction
    Frame Views: video production directionAs part of the creative services offerings of FRAME Studio, Frame launched a video channel that literally puts design in motion. Called FRAME VIEWS, the channel sets out to define the developments and showcase the people, products and brands that are pushing interior design forward. Kicking off Frame Views is a video about designer Germans Ermics, who aims to dissolve the myths around glass. Responsbiilities: Development of various video formats. Management of the production of a pilot from pre
  • Frame Awards & Frame Lab: content & team direction
    Frame Awards & Frame Lab: content & team directionThe FRAME AWARDS honor the world‘s best interiors in more than 30 categories. The live judging followed by the awards ceremony occurs every February in Amsterdam surrounded by FRAME LAB. Going beyond the traditional trade fair, Frame Lab spots keynote talks, panel discussions, workshops and brand experiences. Responsibilities: Direction of a team consisting through the entire process starting with a website launch followed by submission, nomination and ticket sales campaigns to the after-event
  • Frame: publication strategy
    Frame: publication strategyFRAME publishes high quality books covering interior architecture and design, books on materials and their application to design and architecture, along with research-based books and monographs. Responsibilities: Development of a book strategy for 2018/2019 in order to increase the amount of publications per year and to sharpen the editorial direction of the publication program. Presentation of the seasonal book program at biannual sales conferences. www.frameweb.com/books
  • Paper & Tea: content marketing conception
    Paper & Tea: content marketing conceptionPAPER & TEA revives the legacy of tea culture. The brand promotes the role of fine tea for a fulfilling modern lifestyle through a sophisticated design and storytelling strategy. With two flagship stores in Berlin and an international distribution network, P&T offers an authentic, one-of-a-kind tea drinking experience. Responsibilities: Creation of content mood boards, content topics and ideas. Creation of copy samples for packaging and newsletters. Development of a launch campaign for a new p
  • IGNANT: content marketing conception
    IGNANT: content marketing conceptionIdea pitch
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Work history
    F
    F
    Editorial Director | Content Director | Creative Strategy LeadFreelance
    Berlin, GermanyFreelance
    Conceptual and strategic development, team direction, content and editorial direction, consulting for sophisticated print publications, online content and branded content projects for publishers and clients in the interior design, architecture, travel and hospitality industry.
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    F
    Creative Content Services Manager | Team LeadFrame Publishers
     - Amsterdam, NetherlandsFreelance
    Consulting, development & management of 'creative content services' such as bespoke publications, videos or brand experiences for the interior design industry and team leadership, jury, speaker and partnerships management, program curation and management for the Frame Awards and Frame Lab. | www.frameweb.com
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Skills
  • Brand Consultancy
  • Content Marketing
  • Branded Content
  • Team Leadership
  • Concept Development
  • Creative Strategy
  • Editorial Direction
  • Project Management
  • Brand Strategist
  • Concept Creation
Education
    I
    I
    Content MarketingIndisoft
     - Berlin, Germany
    Grade: very good
    H
    H
    Business Communication ManagementHTW Berlin
     - Berlin, Germany
    Bachelor of Arts, Grade: 1,4 (very good)
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