Lucie Ulrich Creative Strategist & Content Director | The Dots
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Lucie Ulrich

Creative Strategist & Content DirectorBerlin, Germany
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Lucie Ulrich

Creative Strategist & Content DirectorBerlin, Germany
About me
I am a freelance content director & creative strategist based in Berlin working for a global clientele. My work bridges conception, consulting and direction to create meaningful content across media. I conceived and directed multi-disciplinary projects for international media brands including Elle Decoration, FRAME, gestalten, LOST iN and Monocle, and for premium brands such as KaDeWe, Net-a-Porter and Wunderkind. I have collaborated with visionary designers, architects and creative studios including Autoban, Carsten Nicolai, Henrik Vibskov, India Mahdavi, Jaime Hayon and UNStudio. Passionate about interior and furniture design, photography and travel, I consult brands on how to apply aesthetic and meaningful storytelling to improve their cross-media content while growing their business. To say hello or discuss a project, please get in touch.
Projects
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Work history
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    F
    Lead Conceptionist / Strategist & Content ConsultantFreelance
    Berlin, GermanyFreelance
    Concept development, team direction, content direction and consulting for sophisticated bespoke publications, online content and branding projects for clients in the interior, design and architecture industry.
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    F
    Creative Services Manager & Team LeadFrame Publishers
     - Amsterdam, NetherlandsFreelance
    Consulting, development & management of 'creative services' such as bespoke publications, videos or brand experiences for the interior design industry and team leadership, jury, speaker and partnerships management, program curation and management for the Frame Awards and Frame Lab. | www.frameweb.com
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Skills
  • Brand Consultancy
  • Content Marketing
  • Branded Content
  • Team Leadership
  • Concept Development
  • Creative Strategy
  • Editorial Direction
  • Project Management
  • Brand Strategist
  • Concept Creation
Education
    I
    I
    Content MarketingIndisoft
     - Berlin, Germany
    Grade: very good
    H
    H
    Business Communication ManagementHTW Berlin
     - Berlin, Germany
    Bachelor of Arts, Grade: 1,4 (very good)
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