Lucie Ulrich

Creative Strategist & Content Director

Berlin, Germany
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About me

I am a freelance content director & creative strategist based in Berlin working for a global clientele. My work bridges conception, consulting and direction to create meaningful content across media. I conceived and directed multi-disciplinary projects for international media brands including Elle Decoration, FRAME, gestalten and Monocle, and for premium brands such as KaDeWe, Net-a-Porter and Wunderkind. I have collaborated with visionary designers, architects and creative studios including Autoban, Carsten Nicolai, Henrik Vibskov, India Mahdavi, Jaime Hayon and UNStudio. Passionate about interior and furniture design, photography and travel, I consult brands on how to apply aesthetic and meaningful storytelling to improve their cross-media content while growing their business. To say hello or discuss a project, please get in touch.

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  • Brand Consultancy
  • Content Marketing
  • Branded Content
  • Team Leadership
  • Concept Development
  • Creative Strategy
  • Editorial Direction
  • Project Management
  • Brand Strategist
  • Concept Creation

People I’ve worked with

Companies I’ve worked with

  • F


    • F

      Frame Publishers

      • H

        HORT Eike König

        • R

          Ruska Martin Associates

          Work history


          Lead Conceptionist / Strategist & Content Consultant


          Jan 2017
          • Berlin, Germany
          • Freelance
          • Concept development, team direction, content direction and consulting for sophisticated bespoke publications, online content and branding projects for clients in the interior, design and architecture industry.


          Creative Services Manager & Team Lead

          Frame Publishers

          Jul 2017 - Mar 2019
          • Amsterdam, Netherlands
          • Freelance
          • Consulting, development & management of 'creative services' such as bespoke publications, videos or brand experiences for the interior design industry and team leadership, jury, speaker and partnerships management, program curation and management for the Frame Awards and Frame Lab. |


          Concept Developer / Strategist


          Jun 2014 - Dec 2016
          • Berlin, Germany
          • Full Time
          • Creation of concepts and marketing strategies in close collaboration with designers and architects. Projects include brand experiences, brand activations, exhibitions, showrooms and trade fair stands for clients in the fashion, design and lifestyle industry as well as creation of marketing and sponsorship concepts for 'Der Berliner Salon' and 'Fashion Council Germany'. |


          Editorial Manager

          gestalten Verlag

          Jan 2012 - Apr 2014
          • Berlin, Germany
          • Full Time
          • Management of interior design, architecture, style and art book projects as well as workshops and art editions in close collaboration with editors, designers, creative director and publisher for clients such as Autoban, Carsten Nicolai, Francesco Franchi, Henrik Vibskov, Isay Weinfeld, Monocle and Winkreative. |


          Concept Developer / Strategist & Editorial Manager

          Ruska Martin Associates

          Jun 2009 - Nov 2011
          • Berlin, Germany
          • Full Time
          • Concept development, editing, photo production and editorial management for premium brands including Holy Fashion Group, Douglas, Mercedes-Benz, Radisson Blu, Villeroy & Boch, Bordonabe, Inbani, RS Barcelona. |


          Studio Manager

          HORT Eike König

          Jul 2008 - Jul 2009
          • Berlin, Germany
          • Full Time
          • Communication with international clients, media representatives, universities, publishers and suppliers, studio management, new business research, organization of creative workshops |



          Content Marketing


          Jan 2017 - Feb 2017
          • Berlin, Germany
          • Grade: very good


          Business Communication Management

          HTW Berlin

          Apr 2005 - Aug 2008
          • Berlin, Germany
          • Bachelor of Arts, Grade: 1,4 (very good)


          Apr 2001 - Aug 2003
          • Magdeburg, Germany