Lucinda Dobinson

Senior Copywriter


  • Advertising
  • Writing
  • Editing
  • Direct Marketing
  • Creative
  • Information Architecture
  • Web Content
  • Internal Communications
  • Social Media Strategy
  • Content Strategy
  • Proofreading and Copy Editing
  • Video TV
  • Content and Media Writing
  • Copywriting
  • Campaign Concept and Creation

Work history


Senior Copywriter

Other Creative Ltd

Sep 2014
  • I sign off all the copy that leaves the agency. I decide strategy for pitches and proposals and work with Client Services to create bespoke solutions for each RFP we receive. I build strong relationships with clients, present work and help take and decide briefs. I organise the internships for the copy department, set copy tests, assign tasks and review work. I deliver feedback to our freelance writers when I amend their work and/or request changes before sign-off. I work in teams as a senior member and have run projects as the Creative lead. I represent the agency at events and help bring in new business leads. I give advice and Creative Direction to more junior members of the Creative team. I deliver projects and campaigns from concept to completion including video, branding, internal communications, press, social media, recruitment, direct mail, charity, corporate, B2B, digital and information architecture.



Other Creative Ltd

Nov 2012 - Sep 2014


Press Office

Monsoon Accessorize

Sep 2012 - Nov 2012



Vintage Seekers

Jul 2012 - Aug 2012


Fashion Intern


Jun 2012 - Jul 2012


Intern Reporter

Telegraph Media Group

Aug 2011 - Sep 2011



English Literature MA (hons

University of St Andrews

Aug 2008 - Apr 2012