I'm a driven and adaptable digital communications professional with over nine years experience.
Through a mix of permanent, freelance and contract roles, I have developed a strong range of skills and experience. I’m extremely passionate about digital, and utilise my knowledge in order to maximise the opportunities it can bring for organisations. My background includes in-house roles in a range of sectors, including charity, education, heritage, transport and central Government.
My experience includes:
- copywriting (for social media, emails, posters, leaflets, websites, news articles, blogs)
- content creation and managing digital plans and content calendars (for social media, emails, and websites)
- social media management (including day-to-day social media monitoring for multiple high profile accounts, crisis communications, answering queries, community management, content scheduling, out-of-hours monitoring, training staff and paid advertising) via native channels, Hootsuite, Falcon and SproutSocial. I am experienced with Facebook, Instagram, Twitter, YouTube and LinkedIn.
- digital marketing campaign management (from implementation to evaluation)
- website management (including content optimisation, daily content updates, blog and news creation, image updates) via open source content management systems (CMS) including Drupal, WordPress, Sitecore, Rhythmyx, and Plone
- email marketing management via an ESP, including Adestra, CharityEmail, DotMailer and GovDelivery
- training staff on social media and digital best practice
- producing engagement reports via Google Analytics, to ascertain campaign reach, engagement and impact
- brand management
- search engine optimisation (SEO)
- pay per click (PPC) campaign management, including working across Google AdWords and Google Display Network
- photography
- image editing (via Adobe Photoshop)
- video editing (through iMovie)
- proofreading
Work history
Senior Digital Marketing ManagerBritish Heart Foundation
- London, United KingdomFull Time
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Social Media ManagerDepartment for Work and Pensions
- London, United KingdomFull Time
My role within the UK government’s largest public services department involved social media management, and coordination of publishing press releases, announcements and Ministerial speeches to the Government website, GOV.UK. I utilised my digital communications experience to maximise engagement with vital messaging for the public. I worked closely with internal and external stakeholders within the Department and across Government to produce digital communications, including Press Office, Campaigns, External Relations, Operations, and Ministerial offices. I line managed one member of staff, and deputised on an ad-hoc basis for the Senior Social Media Manager.
My duties included copywriting and publishing digital content across the DWP Facebook, Twitter, Instagram, LinkedIn and YouTube channels. I handled campaign evaluations and analysis, and campaigns I managed digital communications for include the EU Transition (Brexit), Labour Market Statistics, the Kickstart Scheme, Universal Credit, Access to Work, and Coronavirus. Through using my skills, I maximised public awareness of the Departmental priorities, including Welfare, Disability, Pensions, External Affairs, and Ministerial business. My role involved voiceovers, photography, content creation and editing using Adobe Photoshop, and gathering content on visits for Ministers and Secretaries of State.
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Skills
- Photoshop
- Social Media
- Website Copywriting
- Website Content
- Digital Marketing
- Copywriting
- Proofreading
- Copyediting
- Voice Over
Education
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Public Relations and CommunicationSouthampton Solent University
- Southampton, United Kingdom