Work history
Account Executive
- Assisting in the management of multiple marketing campaigns across a roster of brands on Above The Line and Below The Line comms plans; both print and digital, ensuring work delivers against KPIs and within budget.
- Daily contact with clients including Google Partners EMEA, Google for Work, Android, Lawn Tennis Association & Get Taxi to build strong relationships and ensuring that brand strategy is identified and communicated.
- Liaising and coordinating campaigns internally to ensure smooth running of the project with strategy, production, creative and design teams - from writing briefs to reviewing creative work.
- Working with external production companies on digital and print aspects of campaigns, and with media agencies on media plans.
- Presenting work to clients, requiring strong communication skills, passion and confidence.
- Research reports for new business meetings and pitches, involving brand history, analysis of existing campaigns and social media as well as suggestions of where marketing could help grow their organisation.
- The most successful project I have contributed to thus far is a year long campaign with Google Partners EMEA that has reached 30 countries through print DMs, online and eDM resources.
- The campaign has produced a 300% response rate increase on previous campaigns, achieving 125% of revenue target. It was deemed so successful by Google that it was put forward for a Cannes Lion and in 2016 it has also been rolled out to a further to a total of 63 countries in APAC and EMEA.
Skills
- Account Co-ordinator
- Businesses Development
- Presenting
- B2B
- Brand Management
- Business Development
- Client Services
- Direct Marketing
- Management
- Marketing
- Pitching
- Problem Solving
- Project Management
- Communications
- Relationship Management
Education
Ancient History
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Ancient History