Lucy Ashworth

Account Executive

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  • LocationLondon, United Kingdom

Skills

 

  • Account Co-ordinator
  • Businesses Development
  • Presenting
  • B2B
  • Brand Management
  • Business Development
  • Client Services
  • Direct Marketing
  • Management
  • Marketing
  • Pitching
  • Problem Solving
  • Project Management
  • Communications
  • Relationship Management

Work history

Currently

Account Executive

Forever Beta

Dec 2014
  • - Assisting in the management of multiple marketing campaigns across a roster of brands on Above The Line and Below The Line comms plans; both print and digital, ensuring work delivers against KPIs and within budget. - Daily contact with clients including Google Partners EMEA, Google for Work, Android, Lawn Tennis Association & Get Taxi to build strong relationships and ensuring that brand strategy is identified and communicated. - Liaising and coordinating campaigns internally to ensure smooth running of the project with strategy, production, creative and design teams - from writing briefs to reviewing creative work. - Working with external production companies on digital and print aspects of campaigns, and with media agencies on media plans. - Presenting work to clients, requiring strong communication skills, passion and confidence. - Research reports for new business meetings and pitches, involving brand history, analysis of existing campaigns and social media as well as suggestions of where marketing could help grow their organisation. - The most successful project I have contributed to thus far is a year long campaign with Google Partners EMEA that has reached 30 countries through print DMs, online and eDM resources. - The campaign has produced a 300% response rate increase on previous campaigns, achieving 125% of revenue target. It was deemed so successful by Google that it was put forward for a Cannes Lion and in 2016 it has also been rolled out to a further to a total of 63 countries in APAC and EMEA.

Education

2014

Ancient History

University of Manchester

Aug 2011 - May 2014
  • Ancient History