Join The–Dots

Lucy Ashworth

Account Executive

  • Create New List

Join our Pro Plan to message Lucy

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.


  • Account Co-ordinator
  • Businesses Development
  • Presenting
  • B2B
  • Brand Management
  • Business Development
  • Client Services
  • Direct Marketing
  • Management
  • Marketing
  • Pitching
  • Problem Solving
  • Project Management
  • Communications
  • Relationship Management

Work history


Account Executive

Forever Beta

Dec 2014
  • - Assisting in the management of multiple marketing campaigns across a roster of brands on Above The Line and Below The Line comms plans; both print and digital, ensuring work delivers against KPIs and within budget. - Daily contact with clients including Google Partners EMEA, Google for Work, Android, Lawn Tennis Association & Get Taxi to build strong relationships and ensuring that brand strategy is identified and communicated. - Liaising and coordinating campaigns internally to ensure smooth running of the project with strategy, production, creative and design teams - from writing briefs to reviewing creative work. - Working with external production companies on digital and print aspects of campaigns, and with media agencies on media plans. - Presenting work to clients, requiring strong communication skills, passion and confidence. - Research reports for new business meetings and pitches, involving brand history, analysis of existing campaigns and social media as well as suggestions of where marketing could help grow their organisation. - The most successful project I have contributed to thus far is a year long campaign with Google Partners EMEA that has reached 30 countries through print DMs, online and eDM resources. - The campaign has produced a 300% response rate increase on previous campaigns, achieving 125% of revenue target. It was deemed so successful by Google that it was put forward for a Cannes Lion and in 2016 it has also been rolled out to a further to a total of 63 countries in APAC and EMEA.



Ancient History

University of Manchester

Aug 2011 - May 2014
  • Ancient History