Projects credited in
- Durex #FitMattersDurex's research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing to shift that behaviour, while ensuring the message is inclusive and speaks to diverse communities that are exploring sex and sexuality their way. The campaign features a wide range of influencers from sex positivity bloggers and podcast
- J2O Merry QuizmasIt was Xmas and Britvic needed a sparkling campaign to get the juices flowing. We convinced them that a messenger quiz would have the biggest reach and get them the biggest results on a budget. It was the first time the brand had used messenger for reach. We had 22,308 entries during the promotion, with 460,586 correct answers into the draw. Amazing results for a promotion that purely lived on social.
Skills
- Copywiting