Freelance CopywriterWalgreens Boots Alliance
London, United KingdomFreelance
Creative writer and editor within the marketing services team for Soap & Glory, Liz Earle, SLEEK, Champneys, No7 and Botanics, working on brand marketing campaigns to create all consumer copy. I work with brand teams and designers on print and online content and campaigns, create and maintain brand identity guidelines and ensure these are upheld across all channels. I write all copy including website and email copy, weekly content stories, advertising and advertorials, social media and blog content.
Editorial ManagerStyle Group Brands
- London, United KingdomFull Time
I managed the editorial content calendar to plan and create weekly content stories, ensuring they were communicated effectively across all channels and report on success. I also managed the brand marketing calendar to create seasonal brand campaigns from conception – securing creative partnerships, planning PR events, engaging relevant journalists and coverage (adverts and advertorials) and reporting on success and learnings. I managed the copy and social content team and social media budget, overseeing social media content, brand blogs and the influencer engagement program. I created the brand tone of voice guidelines and ensured these were upheld across the business and all channels.
- Editorial Content
- Content Marketing