About me

I am a trustworthy PR professional with over 13 years' experience working with destinations, luxury resorts and attractions across the globe.

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Work history

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Head of PRSandals Resorts
Sep 2015 - Feb 2019London, United KingdomFull Time
- Increased ROI year on year for the PR department, seeing coverage AVEs +165% and reach from 127 million to 5 billion - Forged European agency management system to help reduce overheads and increase productivity - Spearheaded integrated digital influencer campaign with the marketing department - producing free natural UK content and widespread influencer endorsed coverage - Lead and contained various crisis scenarios
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Head of PRCubo Brand Communications
Sep 2010 - Sep 2015London, United KingdomFull Time
Responsible for leading the UK & Ireland communications strategy for SeaWorld Parks & Entertainment. Previously held the position of PR Manager for SeaWorld Parks & Entertainment Achievements - Secured and directed a successful and high profile UK celebrity ambassador programme, a first for the UK market - Successfully managed major ongoing crisis situation on behalf of client, including driving a UK reputation management programme - Increased trade coverage for the client by 25% in one year - Secured client on ITV primetime Christmas programme, resulting in the client's largest ever UK broadcast reach - Increased PR team remit and expertise by leading integrated campaigns across sales, marketing and PR

Skills

• PR Strategy
• Crisis Communications
• Travel Writing
• Media Relations