About me
Lucy Elliott is a designer, illustrator and animator. Her work is well-known for it’s bold, stand-out style with graphic line work and playful edge.
My story starts at London College Of Communication, where I studied Graphic Design for Communication. With my interests laying in commercial design, I began my career upon graduation in 2009 at a London-based fashion accessories brand as an in-house graphic designer. In 2011 at 22 years old, I took a leap and decided to launch my own chocolate brand, Creighton’s Chocolaterie, by opening a store with a small production kitchen in my home town of Leighton Buzzard. The brand grew and grew while I steered the design direction, expanding to two further stores and building a roster of 250+ international retailers - including Liberty, Harrods & Oliver Bonas. We also worked on collaborations with Google, Meta and Sanrio and by 2019 I was running a chocolate factory producing 10,000 bars a week. After a whirlwind 9 years being ‘Willy Wonka’, I decided to close the business at its peak for a better work/life balance and to go back to my design roots.
In 2020, I took my first freelance design job, pairing my digital design skills with my extensive knowledge and interest in brand building. This unique combination has led me to create eye-catching branding, packaging and digital design for over 30 clients in just 2 years.
Work history
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Freelance DesignerI’m Lucy Elliott
United KingdomFreelance
Freelance Graphic Designer and Branding consultant working with disruptive, playful and rebellious businesses to build cult brands.
Brand identity design, consultancy, packaging design and more…
I don't just design logos. I get right under the skin of your brand before I even start on the designs to create clever, authentic branding that tells your story right to the heart of your audience.
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Creative DirectorCreighton’s Chocolaterie
- Leighton Buzzard, United KingdomFull Time
I founded my own chocolate brand and factory in 2011, starting with a small retail store and kitchen. Over a period of 10 years I grew the brand to be stocked in 250+ international stores and collaborated with major brands like Oliver bonas, white stuff, lazy oaf and Meta. I was CEO but looked after the creative side of the brand - packaging design, website, product photography and digital communication.
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Skills
- Graphic Communication
- Packaging Design
- Branding Design
- Branding Identity
- Branding Strategy
- Illustration
- Animation
- Squarespace
- Shopify
- Brand Consultancy
Education
Bachelor of Arts (BA) London College of Communication, UAL
- London, United Kingdom
BA hons Graphic Design for Communication, 2 years completed.
Foundation Diploma in Art and DesignLondon College of Fashion, UAL
- London, United Kingdom