About me

I love helping companies to build their brand, create long-term marketing results, and find processes that actually work for them. For the last five years, I've worked with social enterprises, non-profits, early-stage SaaS startups and established tech companies. I've worked with brilliant people across a range of industries, including travel, tech, sustainable fashion, and events. Outside of work? I love climbing mountains and swimming in cold water.

QuestionsProjectsExperienceTeam

Projects

• Experience Bank brandingOverseeing the creation of the visual brand for the new travel tech company, plus brand materials (flyer, PDF brochure). Designer: Barbra Silva
• Switzerland Tourism Board - content for Summer Magazine 2019I created content to promote Switzerland's hiking trails for their 2019 Summer Magazine. As part of the project, I joined photographer http://stefantschumi.info/ on a hike on the Via Alpina, one of the country's most beautiful hiking trails. Our collaborative writing and photography will be published for the piece in 2019.
• Payyo rebrandingAs part of this project, I worked with the Payyo team to create the new brand, develop a new visual design scheme, and build the payyo.ch website and other brand material. Payyo now has a strong, consistent brand to scale and expand into new markets. Access an in-depth case study of the project here. Designer: Barbra Silva
• TrekkSoft AcademyI built TrekkSoft's content strategy and led the creation of 40+ downloadable resources, including research reports, ebooks, checklists and other lead magnets. As of May 2018, TrekkSoft has had nearly 100,000 content downloads. Read: Making content work for a SaaS company: approaching 100k content downloads at TrekkSoft
• Social Media Lead - Sancho's Dress KickstarterLed social media for the 120% funded Sancho's Kickstarter campaign, raising £12k to build a weaving workshop in Ethiopia and start a line of ethically-produced scarves.
• TrekkSoft Travel Trends ReportsLed production of the TrekkSoft Travel Trends Report from 2016-2018. This became the company's best piece of content for lead generation and consistently ranks at the top of Google for travel trends keywords. The reports have brought in over 30,000 contacts. Landing page See PDF: Travel Trends Report 2018

Work history

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Head of Inbound MarketingTrekkSoft
Oct 2017 - May 2018SwitzerlandFull Time
- Content & Communications: Managed strategy and content for all channels, including research and reports. - Regional Marketing: Led regional managers to localise strategies, identify opportunities, and track return for English, Spanish, Italian and German-speaking markets. - Project Manager: Coordinated all projects, including design, events, web and lead generation initiatives.
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Head of ContentTrekkSoft
Aug 2015 - Oct 2017SwitzerlandFull Time
Built a content team of 10 people and a scalable strategy for inbound lead generation in four languages. Led content creation, communications, brand, and design. TrekkSoft is a Swiss-based booking software provider for tours and activities.

Skills

• Content Writing
• Content Strategy
• Inbound Marketing
• Rebranding
• Project Management
• Marketing
• Marketing Strategy
• Business Operations
• Branding
• Strategy

Education

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BA English & SpanishUniversity of Exeter
Nov 2011 - Jun 2015Exeter, United Kingdom