Hello
I’m a Copywriting Creative who comes up with ideas and words for brands, businesses and organisations of all shapes and sizes.
Since starting out in 2002 as a Junior Radio Copywriter – working behind a chicken shed in Norfolk – I've created radio ads for car mechanics in Congleton, written book blurbs for Medieval murder mysteries, branded a bag company, used my braaaaains to craft copy for a couple of zombie websites, convinced cricket fans to cut down on their match-day drinking, and helped a nappy cream make their mark in the tattoo world.
Whether it’s an integrated global campaign or a local radio ad, content calendar or brand brochure – I’m all about crafting the right stories and starting the right conversations for the audience.
Work history
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Freelance Senior CopywriterAt various
Norwich, United KingdomFreelance
Available for freelance work :)
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Associate Creative Director & Lead CopywriterMirum London
- London, United KingdomFull Time
What started out as a freelance gig working on a key-note speech for Nokia Phones, turned into the chance to join a fledgling agency and be part of shaping it alongside an amazing group of creatives, developers, strategists, PMs and AMs. This time turning perm saw me honing my craft across everything from digital-first global campaigns, brand playbooks, web articles and an online educational course – for brands and organisations including Bepanthen, Nokia and Elevit. It also allowed me to grow my creative direction and mentoring skills, and get involved with recruiting other writers as we built the Copy team.
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Skills
- TOV
- Narrative
- Brand Storytelling
- Content Copywriting
- Script Writer
- Concepting
- Editing Copy
- B2B B2C
- Creative Stragegy
- Creative Copywriting
Education
BA 2:1 Hons Media and CommunicationGoldsmiths, University of London
- London, United Kingdom
Specialised in film making and scriptwriting: Awarded a First for degree film