Lucy Knapp

Freelance Account Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-
121 Connections
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Projects credited in

Skills

  • Social Amplification
  • Social Content
  • Creative Briefing
  • Footwear
  • Influencer Management
  • Client Contact
  • Campaign Activation
  • Account Handling

People I’ve worked with

Companies I’ve worked with

  • Karmarama

    Karmarama

    • Marketing & PR
  • Canoe

    Canoe

    • Marketing & PR
  • Vogue

    Vogue

    • Publishing
  • Eleven Eleven Agency

    Eleven Eleven Agency

    • Marketing & PR

Work history

2018

Freelance Account Manager

Karmarama

Jul 2018 - Dec 2018
  • London, United Kingdom
  • Freelance
  • Clients: Diageo, Vauxhall + MekaMon Contracted for 6 months to oversee and manage UK campaign activations on global consumer brands. Support on research and idea development for social and above-the-line content. • Support for 2 Vauxhall UK social campaign activations inline with global campaign, including talent and brand partnerships. • Created and executed media and influencer event for Gordon’s + Pimm’s Spritz summer campaign launch. • Planning and development for MekaMon UK and US launch plans including - UK press trip, London launch event and coordinating a global US press office with New York team.

2018

Account Manager

Canoe

Jan 2018 - May 2018
  • London, United Kingdom
  • Full Time
  • Clients: PUMA, Vans UK + Canada Goose Working on core lifestyle brands at a leading integrated creative PR agency. Managing and organising product event launches, influencer collaborations and media partnerships. • Media trip: organising 10 EMEA sneaker media for PUMA RS-O series product launch in Berlin, coordinating UK influencers’ content for owned, earned and influencer channels • Executing consumer and global media events inline with the brand’s 50 Years of PUMA celebration launches • Managing influencer and creative plans around product launches for PUMA UK • Coordinating media and influencer attendees for AW18 Press Day for 20+ global lifestyle brands Creating influencer strategies around product drops for Puma UK alongside strategic seeding was a key aspect for my role. Ensuring the brand messaging was communicated throughout the campaign and targeting the relevant audience for maximum consumer engagement.

2017

Senior Account Executive

John Doe

May 2016 - Jun 2017
  • London, United Kingdom
  • Full Time
  • Clients: adidas Originals, BABY-G, Absolut + Ocean Beach Ibiza Whilst working for John Doe, I learnt invaluable skills within a leading integrated creative lifestyle agency. Responsibilities included day-to-day account management, asset creation, project management for international press tips, creative planning for new projects, both retained and new business pitching, media liaison and content creation for earned, owned and influencer partnerships. ADIDAS ORIGINALS • Ensuring all creatives, influencers and collaborators were authentic to both the brand and the product, maximising and amplifying the story from start to finish. • Led client communications for the UK newsroom in both day-to-day and during key activations to ensure smooth project execution • Organised and produced all contracts, schedules and briefs for creative collaborators Examples of social campaign management, creative idea development + project achievements: • Deerupt product launch (@adidasoriginals in-feed) • adidas Originals Prophere product launch event including; local influencer + media seeding lounge and @adidaslondon live content creation (Instagram stories) • adidas Originals exclusive London Campus (social content, launch event photography + live social content creation) • adidas Originals Campus with The Big Moon (global social content + talent management) • adidas Originals Superstar social campaign (influencer + creative management) • Stormzy Fouberts Place event album launch (content creation, social activation + event co-management) • In-store EQT #TLKS series (live Instagram story content for local brand channels) • BABY-G Pretty Tough Girls Zine influencer coordination

2016

Account Executive

Exposure Communications

Jul 2015 - Feb 2016
  • London, United Kingdom
  • Full Time
  • Clients: Levi’s, Converse, Dr. Martens, Original Penguin + Impossible Project • Secured coverage in target media across men’s and women’s fashion and lifestyle media as well as local and national press. • Developed strong contacts with core media. • Management of all sample movement including day-to-day press requests, talent enquiries and press day edit • Press and talent showroom appointments. • Compiled coverage for weekly, monthly and quarterly reporting. • Account admin.

2014

Visual Merchandising Product Assistant

Topshop

Oct 2013 - Aug 2014
  • London, United Kingdom
  • Full Time

2013

Account Assistant

Exposure Communications

Sep 2013 - Oct 2013
  • London, United Kingdom
  • Full Time
  • Account Assistant: Nike and New Era

2013

Art Assistant

Vogue

Jul 2013 - Jul 2013
  • London, United Kingdom
  • Internship

2011

Studio Assistant

Cass Bird

Apr 2011 - Jul 2011
  • United States
  • Internship
  • Assisting photographer Cass Bird (New York)

Education

2012

Bachelor of Arts (BA)

University of Salford

Sep 2009 - May 2012
  • Salford, United Kingdom
  • Fashion: Styling and Image Making (2:1)

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