Clients: Diageo, Vauxhall + MekaMon Contracted for 6 months to oversee and manage UK campaign activations on global consumer brands. Support on research and idea development for social and above-the-line content. • Support for 2 Vauxhall UK social campaign activations inline with global campaign, including talent and brand partnerships. • Created and executed media and influencer event for Gordon’s + Pimm’s Spritz summer campaign launch. • Planning and development for MekaMon UK and US launch plans including - UK press trip, London launch event and coordinating a global US press office with New York team.
Clients: PUMA, Vans UK + Canada Goose Working on core lifestyle brands at a leading integrated creative PR agency. Managing and organising product event launches, influencer collaborations and media partnerships. • Media trip: organising 10 EMEA sneaker media for PUMA RS-O series product launch in Berlin, coordinating UK influencers’ content for owned, earned and influencer channels • Executing consumer and global media events inline with the brand’s 50 Years of PUMA celebration launches • Managing influencer and creative plans around product launches for PUMA UK • Coordinating media and influencer attendees for AW18 Press Day for 20+ global lifestyle brands Creating influencer strategies around product drops for Puma UK alongside strategic seeding was a key aspect for my role. Ensuring the brand messaging was communicated throughout the campaign and targeting the relevant audience for maximum consumer engagement.
Clients: adidas Originals, BABY-G, Absolut + Ocean Beach Ibiza Whilst working for John Doe, I learnt invaluable skills within a leading integrated creative lifestyle agency. Responsibilities included day-to-day account management, asset creation, project management for international press tips, creative planning for new projects, both retained and new business pitching, media liaison and content creation for earned, owned and influencer partnerships. ADIDAS ORIGINALS • Ensuring all creatives, influencers and collaborators were authentic to both the brand and the product, maximising and amplifying the story from start to finish. • Led client communications for the UK newsroom in both day-to-day and during key activations to ensure smooth project execution • Organised and produced all contracts, schedules and briefs for creative collaborators Examples of social campaign management, creative idea development + project achievements: • Deerupt product launch (@adidasoriginals in-feed) • adidas Originals Prophere product launch event including; local influencer + media seeding lounge and @adidaslondon live content creation (Instagram stories) • adidas Originals exclusive London Campus (social content, launch event photography + live social content creation) • adidas Originals Campus with The Big Moon (global social content + talent management) • adidas Originals Superstar social campaign (influencer + creative management) • Stormzy Fouberts Place event album launch (content creation, social activation + event co-management) • In-store EQT #TLKS series (live Instagram story content for local brand channels) • BABY-G Pretty Tough Girls Zine influencer coordination
Clients: Levi’s, Converse, Dr. Martens, Original Penguin + Impossible Project • Secured coverage in target media across men’s and women’s fashion and lifestyle media as well as local and national press. • Developed strong contacts with core media. • Management of all sample movement including day-to-day press requests, talent enquiries and press day edit • Press and talent showroom appointments. • Compiled coverage for weekly, monthly and quarterly reporting. • Account admin.
Account Assistant: Nike and New Era
Assisting photographer Cass Bird (New York)
Fashion: Styling and Image Making (2:1)