About me

For as long as I can remember I have been creative. At university I learned to channel my creativity into specific challenges and briefs. I thrive on coming up with great ideas that are hard to ignore and get people talking about them. I am a keen learner and very interested in what is going on in the advertising world and how creativity can make a difference to a brand.

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• Im looking for a job opportunity to be a creative in Advertising or Experiential Marketing. Can anyone help?

Projects

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  ADIDAS MOTIONBrief Use the power of sport as a catalyst for change. Insight People want clean air when exercising. Big Idea Adidas Motion.
• Take the long way roundThe challenge was to convince students to take a gap year traveling before going to university. My strategy was to Inspire students to take a gap year by showing that university will always be there so this is the time to travel the world. - Take the long way round
• Boys will be boysSome men do like receiving flowers so why is it such a feminine thing? The strategy was to change womens' perceptions of giving flowers to men to raise awareness for an independent flourist in Leeds. From this I came up with the big idea 'Boys will be boys'. It shows men holding flowers whilst demonstrating typically manly habits which women find annoying. This is a humorous representation of men with flowers.
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  We only make food greatThe idea that Heinz ketchup only makes food taste better, so it won’t improve your sister, ex-boyfriend, housemate or even boss. This is a humorous and unique way to remind people that Heinz ketchup is there for them and their food only. It will try its best when it comes to people so when you eat with ketchup it can make everything better.
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  RefreshTic tac’s are known for their pocket size packaging. However the packaging can not be easily recycled. I wanted to encourage people to Refresh their tic tac box by reusing the plastic to refresh their breath and mood by refreshing the enviorment.
• Two sides to every bottleI identified that BRUT became irrelevant because the original target audience grew up and BRUT was no longer relevant to them. BRUT needed to target boys graduating from using Lynx (For teenagers) To become a man and using BRUT (For MEN). - With BRUT there are two sides to every bottle. The relationship side and the dirty side. With brut you can have the best of both.

Work history

CreativeDigital Natives Content
May 2021London, United KingdomFull Time
Create strategic ideas and concepts. Film and edit engaging content for TikTok. Prepare pitch decks and present ideas to clients. Art direct and set design on shoots, working closely with the production team.
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Social Media CreativeSans London
Apr 2020London, United KingdomPart Time
Launching a sustainable deodorant brand onto social media. Designing and Creating content for instagram InFeed and IGS. Social Analytics to see what content is engaging the most with consumers. Coming up with new and exciting ideas to catch audiences. Animated social media posts designed on After Effects

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Skills

• Social Media Advertising
• Art Direction
• Design
• Copywriting
• Advertising Campaign
• Adobe After Effects
• Adobe Photoshop
• Adobe Indesign
• Abobe Illustrator

Education

Short course in After EffectsUniversity of The Arts London (UAL)
Mar 2020 - Mar 2020London, United Kingdom
During UK lockdown I decided to take the time to learn a new skill. I learnt how to use Adobe After Effects to creative Animations for social media. I really enjoyed this and learned so much which I now use in my job day to day for creating social media content.
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Art Foundation DistinctionLoughborough University
Sep 2017 - Jun 2018Loughborough, United Kingdom

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