Lucy Murphy
Available

Lucy Murphy

studentSlough, United Kingdom
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Lucy Murphy
Available

Lucy Murphy

studentSlough, United Kingdom
About me
An ambitious and resilient individual who thrives in customer-facing environments where I can build a strong rapport with whoever I am working with. I am a 22 year old female who has just graduated this year from the University of Reading, with a Business and Management degree (BA). I am looking to expand on my previous marketing experience, and dwelve into the world of PR! I have a keen interest in fashion, beauty, entertainment and media sectors.
Work history
    D
    D
    Marketing AssistantDigital River Ltd
     - Slough, United KingdomInternship
    Worked as a marketing intern at Digital River's Slough office. This role entailed supporting the EMEA Commerce (Digital River) business unit and supporting the EMEA Marketing team in the execution and ROI measurement of campaigns and events to generate leads and drive sales pipeline. -Reported to the Head of Marketing and Demand Generation, worked collaboratively with the wider marketing and sales team to execute demand generation initiatives (events, webinars, email marketing, social media, advertising etc) -Worked as a contributor to campaign set up, management and reporting within Marketo/Salesforce. -Assisted the Marketing department in construction of Account Based Marketing account plans for the top 10 EMEA customers. -Co-ordinated event and campaign logistics (pre-show, at show, post show) including invitations, collateral, booth, equipment, shipping, staffing as well as 3rd party supplier management. -Worked across multiple geographies, time zones and nationalities. -Gained basic experience in using WordPress and Salesforce
    B
    B
    Marketing AssistantBakedin Ltd
     - Basingstoke, United KingdomInternship
    -Created regular promotional email campaigns -Worked closely with bloggers/charities in promoting the brand -Assisted in promoting the business at trade shows -Assisted in the growth and maintenance of the Baking Club Subscription side to the business -Dealt with building and maintaining customer relationships
Skills
  • Brand Management
  • Brand Marketing
  • Email Marketing
  • Social Media Marketing
  • Marketing
  • Marketing Strategy
  • Public Relations
  • Advanced Communication
  • Client Accounts
  • Adaptability
Education
    University of Reading logo
    University of Reading logo
    First Class HonoursUniversity of Reading
     - Reading, United Kingdom
    -4 year degree with placement year. - I invented and executed a hypothetical business idea and marketing plan for my group in a part 2 “student enterprise module”. I was nominated as the leader for acknowledgement of my efforts in creating an idea and plan for a profitable app.