About me
Hi, I’m Lucy. Communicator and creator, I strive to develop strong, lasting and remarkable brand experiences.
I have over three years experience in the creative industry and have had the opportunity to gain an understanding of a variety of design disciplines. My areas of expertise include branding, print design/production and digital design. I am currently the lead UK designer for global agency Hotwire as part of their Digital Brand Labs team. My role involves all things ranging from B2B/B2C branding to campaigns and marketing.
Charity work is a passion of mine. During my spare time I work for Mary’s Living & Giving, a Save the Children charity shop. I also use my design skills to support a number of charitable organisations. For example, earlier this year I solely lead a charity branding project for Wandsworth Welcomes Refugees, creating an identity to help drive them forward and make a difference to the lives of refugee in London.
Projects
- Wandsworth Welcomes Refugees - Charity branding projectScope: Branding & Identity for the ‘Wandsworth Welcomes Refugees’ campaign Event collateral Challenge: Love to Learn, a small London based charity, joined up with various other organisations to form ‘Wandsworth Welcomes Refugees’ to take action to welcome refugees and asylum seekers. I worked with them to create a logo and event collateral which expresses the importance of inclusivity and the people at the heart of it all. Role: Lead Designer
Work history
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Mid-weight Graphic DesignerHotwire
London, United KingdomFull Time
- Leading design and creative strategy for UK Hotwire’s portfolio of clients, also offering support to the European offices
- Working with the Digital Brand Lab and client services teams to identify, develop and execute projects that meet or exceed client business goals
- Project managing small and large scale branding, print and digital projects up to £65k
- Leading the ‘Hotwire Giving for Good’ initiative – creating a brand for a London charity ‘Love to Learn’ to support their ‘Wandsworth Welcomes Refugees’ campaign
- Manage freelancers, vendors and partners
- Working on the design for Hotwire’s global rebrand, which was launched to support an ambitious growth plan. I then ensured that the brand was rolled out smoothly and is used consistently across European offices
- Contributing to the agency as a whole through producing content for marketing peaks and new business. I also lead lunch and learn sessions to help give insight on current creative trends, news and award winning work
- Developed in-house training collateral such as the ‘Little Book of Curiosity’ which was an initiative that was rolled out globally.
Significant clients include: Zedra, Citrix, Origami Energy, Pfizer, Resonate (DeltaRail), Ultrahaptics, De La Rue, BIAN, Travelex.
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Digital DesignerBluequest
- London, United KingdomFull Time
- Worked with the senior designer and animator to create concepts and storyboard for digital communications
- Solely designed a variety of elegant and effective IAB banners and high-impact full screen responsive adverts for large brands
- Tackling and challenging large design briefs, working along side the client to meet their requirements.
Significant clients include: L’Oreal, Dior, Disney, SEAT, Volvo, HTC, Innocent and Ben & Jerry’s
Skills
- Print Design
- B2B Branding
- B2C Campaigns
- Adobe Illustrator
- Adobe Indesign
- Charity Design
- Digital Illustration
- Brand Architectue
- Infographic Design
- Responsive Web