Hi, I’m Lucy. Communicator and creator, I strive to develop strong, lasting and remarkable brand experiences. I have over three years experience in the creative industry and have had the opportunity to gain an understanding of a variety of design disciplines. My areas of expertise include branding, print design/production and digital design. I am currently the lead UK designer for global agency Hotwire as part of their Digital Brand Labs team. My role involves all things ranging from B2B/B2C branding to campaigns and marketing. Charity work is a passion of mine. During my spare time I work for Mary’s Living & Giving, a Save the Children charity shop. I also use my design skills to support a number of charitable organisations. For example, earlier this year I solely lead a charity branding project for Wandsworth Welcomes Refugees, creating an identity to help drive them forward and make a difference to the lives of refugee in London.
- Leading design and creative strategy for UK Hotwire’s portfolio of clients, also offering support to the European offices - Working with the Digital Brand Lab and client services teams to identify, develop and execute projects that meet or exceed client business goals - Project managing small and large scale branding, print and digital projects up to £65k - Leading the ‘Hotwire Giving for Good’ initiative – creating a brand for a London charity ‘Love to Learn’ to support their ‘Wandsworth Welcomes Refugees’ campaign - Manage freelancers, vendors and partners - Working on the design for Hotwire’s global rebrand, which was launched to support an ambitious growth plan. I then ensured that the brand was rolled out smoothly and is used consistently across European offices - Contributing to the agency as a whole through producing content for marketing peaks and new business. I also lead lunch and learn sessions to help give insight on current creative trends, news and award winning work - Developed in-house training collateral such as the ‘Little Book of Curiosity’ which was an initiative that was rolled out globally. Significant clients include: Zedra, Citrix, Origami Energy, Pfizer, Resonate (DeltaRail), Ultrahaptics, De La Rue, BIAN, Travelex.
- Worked with the senior designer and animator to create concepts and storyboard for digital communications - Solely designed a variety of elegant and effective IAB banners and high-impact full screen responsive adverts for large brands - Tackling and challenging large design briefs, working along side the client to meet their requirements. Significant clients include: L’Oreal, Dior, Disney, SEAT, Volvo, HTC, Innocent and Ben & Jerry’s