Lucy Ola Wilson is a London-based designer with a discerning eye for detail. She is a History of Art graduate, who started her career in Marketing and Project Management. Through this process, she discovered her love of graphic design. Alongside this, Lucy is also passionate about photography and interior design. These complementary interests greatly influence her design approach and big-picture thinking.
- OlasIn approaching this student project, my aim was to rebrand the well-known U.S. skincare company, Mad Hippie. This brand, rooted in natural, cruelty-free, and organic principles, originally found its inspiration in the laid-back spirit of surfers in Nicaragua. With its primary presence in Whole Foods, my aspiration was to revitalise its image, appealing to a younger demographic. My concept revolved around crafting an aspirational brand that pays homage to the carefree and relaxed lifestyle embrac
- Illuminated Spaces | HANDMADE | TYPESETTING | VISUAL IDENTITYStudent brief was to create a poster for a home renovation expo in vibrant Mexico City. Whilst brainstorming ideas, I became inspired by the effect of natural light and shadows in our living spaces. This effect was achieved by using flowers as spray paint stencils to replicate the "hazy" effect of light. Drawing from Swiss Design principles, I meticulously structured the text layout to mirror the expo's architectural and furniture designs while providing a striking contrast to the poster's airy
- Rebel Grocer | BRANDING | VISUAL IDENTITY | UX/UIIn response to the student brief, I was tasked with creating distinctive visual identity for a zero-plastic refill grocery store, committed to stocking local and organic produce. My creative concept aimed to celebrate the environmental revolution by drawing inspiration from protest art and the timeless work of Corita Kent. Simultaneously, I wanted to create a family-friendly feel and include a local warmth into the visual identity.
- London, United KingdomInternship
I conducted various research projects, which focused on finding potential venues for high profile events, such as the Milken Global Conference. I organised and attended a number of site visits around London. I also used Pinterest to brainstorm for an upcoming event at SuperReturn International, the world’s largest private equity and venture capital event. This was primarily to find luxury wristbands and perspex invitations. I also organised client’s expenses, quotes for comparisons, branding and artwork to be used for AGMs. Finally, I used research tools such as Crunchbase, Dow Jones Private, Venture Capital and Factiva when conducting research for the office.
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- Microsoft Office
- Adobe Photoshop
- Social Media Marketing
- Events Planning
- Touch Typing