Over the past 20 years I have had the great privilege of working in branding and advertising with extraordinary brands and people. I am a strategic, creative thinker with proven business acumen and a natural aptitude for effective communication, organisation and relationship building. Strong integrated background with specialism in brand strategy, brand design, marketing comms and project management. Industry expertise spans premium drinks, telecommunications and property with direct experience in music, the arts and sport/film sponsorship.
In the course of these years, I continued to cultivate an inborn drive to understand the human experience and understand how our emotional challenges, difficulties and pain can be transformed. I recently established my own therapeutic business as a Clinical Hypnotherapist, Life Coach, Master Reiki Practitioner, Master NLP Practitioner, and classical Hatha Yoga teacher - a practice that continues to engender exploration into mediation, nutrition and breathwork.
I am at a stage in my life where I would like to cultivate my business alongside freelance work and for this reason I am seeking freelance opportunities, that are either part time or a fixed term contract - I am open to a range of roles - including VA positions.
I am highly motivated, adaptable, capable and focused. I am attracted to brands or companies are creating positive change in the world, in the arts or wellness space.
Work history
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Senior Brand Manager | Hendrick's GinWilliam Grant & Sons
- London, United KingdomFull Time
Responsible for development and delivery of global marketing strategy for Hendrick’s Gin to drive sustainable brand growth, brand equity, positive consumer engagement and profitability:
Worked in Sydney and UK office.
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Senior Account Director | Lendlease & QantasHouston Group
- Sydney, AustraliaFull Time
Strategic brand design agency. Key clients included Lendlease, Qantas, NSW Government and Urban Arts Projects
Lendlease: Projects ranged from brand and business strategy, naming, identity and comms. Fast paced with multiple stakeholders and financial accountability. Highlights include development of internal safety awareness comms platform ’Mum’s For Safety’. This was adopted globally and awarded Cannes Silver Lion and Grand Prix Hamburg World Media Festival.
Qantas: Delivery of internal brand identity and confidential briefs relating to business strategy.
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Skills
- Marketing
- Brand Management
- Business Management
- Project Management
- Communication
- Strategy
- Administraion
- Organisation
- Brand Strategy
Education
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Clinical Hypnotherapist, NLP Master Practitioner & Clinical Hypnotherapist (Dip. Mod. Psych); CertiMind Academy
- Australia
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Hatha Yoga TeacherSivananda
- India
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