A driven and commercially-lead professional, with ample content marketing experience. Experienced in writing informative and compelling, multi-channel copy, with a knowledge and understanding of sales, psychology, and consumer behaviour. Proactive, with a can-do attitude and a friendly, open temperament.
Work history
Content WriterSmart Systems Technology - B2B Support Services
London, United KingdomFreelance
● Communicating with various internal teams to understand the company’s missions, values, and products and solutions, and customer buying lifecycle, to develop the tone of voice.
● Performing audits of existing marketing collateral. Identifying gaps and opportunities for consolidating and refreshing old content, and developing new content.
● Devising collateral development roadmaps, including workflows, timelines, and resources.
● Collaborating with the directors, marketing and sales teams, and a designer to deliver each piece.
● Conducting industry and competitor research, in order to understand how to position the company’s offerings.
● Developing customer personas and used them to inform content creation.
● Working with the marketing team to create strategic marketing content plans, according to the wider business strategy.
● Playing a key role in the redesign of the company’s website. This involves mapping, project planning, developing the written content, and collaborating with an external website development company to implement.
● Writing various content, including blog and social media content, company and employee bios, website content, internal newsletters, and other sales, event, and marketing collateral.
(
(
Copywriter(Various)
London, United KingdomFreelance
● Working (remote and onsite) closely with business owners and other C-level executives to understand their business goals and appetite for growth, in order to deliver high-performing content.
● Creating marketing and sales collateral, which involves project management, information sourcing, collaboration with internal and external teams, and adhering to various policies and regulations.
● Proofreading and editing various, multi-channel content.
● Attending industry events to develop my knowledge, keep up to date with trends, and build my network.
+ Show more
Skills
- Blog Writing
- UX Copy
- Editing Proofreading
- Content Strategy
- Email Marketing
- SEO Optimisation
- Social Media Management
- Market Research
- Campaign Analysis
- Consumer Behaviour
Education
N
N
BA Joint Hons Psychology and Early YearsNottingham Trent University
- Nottingham, United Kingdom
2:1