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End-to-end production specialist with extensive multi-channel digital and print experience. An innovative team manager with a passion for brands and content communications. A natural relationship builder and communicator who thrives in dynamic creative environments.
- Freelance Producer / Account Manager within the House of Fraser team (HoF) at Dazed Media. - Responsible for the development and delivery of print and digital campaigns within strict timeframes and budgets, including SS16 Beauty, AW16 Home and Christmas 2016. - Responsible for the evolution of content through numerous creative teams. - Responsible for the delivery of photographic and video assets through post-production phase. - Project managed the delivery of all supplier-funded collateral for the HoF 2016 Christmas campaign, working directly with over 25 different retail brands. - Project managed and worked on numerous photo shoots, liaising between creative teams and clients to ensure assets produced were on brief, delivered on time and adhered to brand guidelines. Shoots included the HoF AW16 Home campaign, Christmas 2016 and The Gift Card Edit. KEY ACHIEVEMENTS: - Project managed and delivered the SS16 HoF Beauty digital campaign, including video content. - Project managed and delivered the AW16 HoF Home campaign from concept to completion. - Production lead for all supplier-funded Christmas 2016 print and digital collateral. - Assistant project lead on the HoF 2016 Christmas campaign, with full responsibility for digital campaign. - Produced and delivered the HoF Christmas Gift Card Edit photo shoot. - Worked with video editing teams to produce and deliver the HoF in-store showreel.
- Account team lead and key account manager for Shell, Waitrose, Lloyd’s Register, Innovate UK and The CPNI. - Planned, quoted and delivered content marketing strategies, achieving client goals and KPIs. - Managed the production of content from concept to completion, working closely with creative teams to keep content innovative, on brief and delivered within timeframe and budget. - Line manager responsible for setting goals, monitoring workloads, training and development. - Worked in house at Shell on an ad hoc basis, gaining both agency and client side experience. KEY ACHIEVEMENTS: - Devised, priced, pitched for and won the Shell Global Recruitment Content Strategy, The CPNI’s Security Culture Campaign and the Lloyd’s Register Global Insights campaign. - Produced the 2015 Waitrose Cellar Christmas wine direct mail brochure. - Devised and produced the first ever Shell Recruitment podcast, featuring industry-leading experts. KEY CLIENTS: Shell (including Global Recruitment, Regional Recruitment, Shell.co.uk, Shell Intranet, and others), Waitrose, Lloyd’s Register, Innovate UK and The CPNI.
- Project managed and delivered successful and exciting client events within tight budgets and timelines. - Developed and delivered print and marketing materials for company and clients. KEY ACHIEVEMENTS: - Successfully managed and delivered social media campaigns and strategies on behalf of clients. - Produced and delivered innovative, event-winning pitches and creative presentations. KEY CLIENTS: Quintessential Brands, I Love Designer, Panasonic and Diesel.
- Successfully managed an account portfolio in excess of £4 million per annum. - Responsible for the Account Management team and setting team goals and targets. - Actively sought and won new business accounts, maximising profits and sales revenue. KEY ACHIEVEMENTS: - Doubled spend of two largest company accounts in one year (£500K 2011 to £1m 2012). - Promoted from Account Executive to Account Manager to Senior Account Manager. KEY CLIENTS: Health-on-line, Lifesearch, MoneyQuest and London & Country.