Lucy Watson
Available

Lucy Watson

Marketing and Content ManagerLondon, United Kingdom
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Lucy Watson
Available

Lucy Watson

Marketing and Content ManagerLondon, United Kingdom
About me
An ambitious, passionate and energetic Marketing Manager, I am experienced in social and digital strategy, social media management, content production, as well as marketing, digital and corporate communications. Having worked both in-house and agency and managed multiple FTSE 100 and FTSE 250 accounts across a wide range of industries, I specialise in crisis communications and social strategy. I am confident in dealing with an array of senior stakeholders and championing social media and marketing across the field.
Work history
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    Marketing ManagerAlbert
     - London, United KingdomFull Time
    Provided in house consultancy for brand and marketing for automated bookkeeping app Albert. In charge of improving and protecting brand use, creating and executing overall marketing strategy and content plan. Full control over communications, PR and social media strategy. - Led full brand review and professionalisation of marketing and brand materials - Initiated and led a tone of voice workshop to better position the brand - Created full integrated marketing and communications strategy for a six month period - Content creation for all online activities, including print materials and print advertising, social media, authored articles and weekly blog - Manage external PR agencies and partnerships
    M
    M
    Digital Communications and Marketing ManagerMP & Silva
     - London, United KingdomFull Time
    In house marketing and digital communications manager, in charge of protecting brand use and representation, organising and managing events from corporate hospitality and networking to internal events. Full creative control of the representation of the brand and its expression through social media, digital marketing and communications. - Leading a full brand review and overhaul of global branding and marketing - Created full brand guidelines detailing use of MP & Silva branding both internally and externally which is used as the gold standard across the company - In line with revamped branding, managed the design and creation of a new corporate website, including searchable rights catalogue - Content creation all online and offline creative for company advertising - Managing online communications and social media strategy and execution, working hand-in-glove with the communications and PR strategy - Championing social media across the global business and running training sessions with various offices to help upskill colleagues - Organising corporate hospitality events for a range of events from intimate networking lunches to drinks parties for over 400 attendees - Assist with business development pitch documentation and idea presentation - Creating an intranet via Wizdom linked to Office 365 and SharePoint to facilitate improved internal communication
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Skills
  • Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Digital Marketing
  • Copywriting
  • Content Creation
  • Content Copywriting
  • Event Organisation
  • Communications
  • PR
Education
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    U
    BAUniversity of Nottingham, Business School
     - London, United Kingdom
    2:1 BA Hons. Management Studies Modules included: New Venture Creation, Corporate Entrepreneurship, Marketing Strategy, Technology and Organizations, Consumer Behaviour, Advertising and Marketing Communication.