Lucy Woolfenden is a marketing and growth expert focusing on tech startups. Lucy's experience spans launching brands such as The O2, Skype for Mobile, Starling Bank and Yolt whilst working with partners from The White House to Disney to TED. Lucy advises start-ups and is part of early-stage management teams with hands-on experience developing both the business and the brand across multiple markets.
Lucy started her business, The Part-Time CMO, to empower startups with the marketing and growth strategy they needed without the full-time price tag. She works with clients from long-term management positions to group Mastermind programs.
Work history
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P
FounderPart-Time CMO
London, United KingdomFreelance
I work with tech startups to kick start their growth, brand and go-to-market strategies to position their business, secure funding and growth their customer base.
CMOYOLT
- London, United KingdomFull Time
Yolt is a money management app.
I was part of the management team, running the marketing and UK office.
Whilst there, I grew the userbase to 1M+ across three markets.
https://www.yolt.com
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Skills
- Marketing
- Marketing Strategy
- Growth Strategy
- Startup Development
- Business Consultancy
- Marketing Consulting
- B2B
- B2B B2C
- Consumer Marketing
- Brand Growth
Education
U
U
BSc Economics (hons)University of Manchester
Manchester, United Kingdom
I studied economics with additional modules in politics and sociology whilst working for Diageo, driving brand love amongst students through sales promotions and events.