Ludovica Arci

Planner and Account Manager

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  • LocationItaly

About me

 

I am a strong passionate Italian Art lover and Marketing expert with a dynamic international experience. I completed my Bachelor in Economics one year in advance and then graduated with distinction in Strategic Marketing at Imperial college in London, being awarded “Best student of the year”, to then move to Madrid and later in Amsterdam, working in DIAGEO, one the leading multinational firm in the Spirit business, as a Brand Manager. I am currently working both as a planner and account manager in M&C Saatchi in Milan, one of the top creative agencies in the world.

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Advertising Agency
  • Creative Agency
  • Digital Agency
  • Presenting
  • Project Management
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Excel

Work history

Currently

Planner & Account Manager

M&C Saatchi Milan

Jan 2015
  • Responsible for Research and Creative Briefing, Strategy Development and Market/Competitive Analysis. Client Development and Key Account Manager for MINI/BMW leading new products launches, ATL, and BTL campaigns. Support the production team in developing Special OOH, integrated campaigns and video and photo shooting.

2015

Brand Manager

Diageo

Jul 2012 - Jan 2015
  • Supported Strategic/Creative Development of a ground-breaking ATL/BTL and PR campaign. Led Media Planning and GQ Media Partnership. Planning and execution of Digital and Influencers Strategy. Planning and Execution of Experiential Events in luxury hotspots. Development of Visibility and POS material, Ltd. Ed. Design Bottle and Gifting. Leading Budgeting and P&L Optimization in collaboration with Commercial and Finance dpt. Supported the commercial and R&D in finding new business opportunities to launch new product variants.

2011

Internship

United Nations

Jan 2011 - Apr 2011
  • Collaborated in eco-labeling researches and Strategy in Mediterranean the Fishery Department. Built up a user- friendly database for the electronic information management.

Education

2015

Curatela, Contemporary ART Markets Course

Nuova Accademia DI Belle ARTI

May 2015 - Nov 2015

    2013

    Collecting Contemporary ART

    Central Saint Martins

    Jun 2013 - Jul 2013

      2012

      MSc Strategic Marketing

      Imperial College of Science, Technology and Medicine

      Sep 2011 - Aug 2012
      • Final Mark: Distinction Awarded Best Performing Student of the Year

      2011

      Economics and Management

      Luiss Guido Carli University Rome, Italy

      Aug 2008 - Jun 2011
      • Final Mark: 110/110 cum laude

      Awards

      2015

      MINI VIDEO STRATEGY

      • Of my latest crazy projects a branded content strategy to launch the new MINI John Cooper Works, the most powerful MINI EVER. The strategy involved a video strategy with leaks in stage one, and launch of unbranded documentary in phase 2. The story telling is exciting and relevant to the issues of Italy. https://www.youtube.com/watch?v=jwWxqkiu5Zw

      2014

      C

      • One of the project I am most proud of, is the global launch of the luxury vodka brand C

      2012

      Imperial College "Best performing student of the year"