I am a strong passionate Italian Art lover and Marketing expert with a dynamic international experience. I completed my Bachelor in Economics one year in advance and then graduated with distinction in Strategic Marketing at Imperial college in London, being awarded “Best student of the year”, to then move to Madrid and later in Amsterdam, working in DIAGEO, one the leading multinational firm in the Spirit business, as a Brand Manager. I am currently working both as a planner and account manager in M&C Saatchi in Milan, one of the top creative agencies in the world.
Responsible for Research and Creative Briefing, Strategy Development and Market/Competitive Analysis. Client Development and Key Account Manager for MINI/BMW leading new products launches, ATL, and BTL campaigns. Support the production team in developing Special OOH, integrated campaigns and video and photo shooting.
Supported Strategic/Creative Development of a ground-breaking ATL/BTL and PR campaign. Led Media Planning and GQ Media Partnership. Planning and execution of Digital and Influencers Strategy. Planning and Execution of Experiential Events in luxury hotspots. Development of Visibility and POS material, Ltd. Ed. Design Bottle and Gifting. Leading Budgeting and P&L Optimization in collaboration with Commercial and Finance dpt. Supported the commercial and R&D in finding new business opportunities to launch new product variants.
Collaborated in eco-labeling researches and Strategy in Mediterranean the Fishery Department. Built up a user- friendly database for the electronic information management.
Final Mark: Distinction Awarded Best Performing Student of the Year
Final Mark: 110/110 cum laude
Of my latest crazy projects a branded content strategy to launch the new MINI John Cooper Works, the most powerful MINI EVER. The strategy involved a video strategy with leaks in stage one, and launch of unbranded documentary in phase 2. The story telling is exciting and relevant to the issues of Italy. https://www.youtube.com/watch?v=jwWxqkiu5Zw
One of the project I am most proud of, is the global launch of the luxury vodka brand C