About me

After working as a graphic designer and creative director for 20 years in Europe, Luis moved to Japan where he changed his career to drawing. His eclectic approach and versatile style, combined with his art direction skills makes him a relevant addition to creative teams and projects. His work is found on websites, magazines and ad campaigns, but also in art galleries and clothing. You can bump into him in the Tokyo streets where he draws daily on his sketchbook.

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Projects

• 3

  In-house ads for MonocleMonocle regularly runs ads about their own products and services to their magazines. I made these highlighting their newsletters, Monocle24 radio, shops and books. AD by Jessica North-Lewis.
• 5

  EL PAÍS Semanal — Cover and inside pages literature articleCover and images for an article about authors writing about their travels.
• 4

  Spot illustrations for Monocle MagazineMonocle uses a lot of spots in their pages. Often illustrated, I was commissioned to do these, about people starting small businesses after Covid-19. Great help and art direction by Maria Hamer
• 2

  Mental health after Covid-19 for WiredWired UK commissioned me these for an article in their August 2020 issue, where they discussed the consequences of the pandemic and lockdowns on people's minds and lives. Great Art Direction by Mary Lees
• 4

  Highlights 1As my projects are mostly 1 main image, let me add here a selection of the ones I like most. This is part I.
• 3

  Highlights 2As my projects are mostly one main image, let me add here a selection of the ones I like most. This is part II.

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Work history

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Principal, ownerLuis Mendo
Jun 2005JapanFull Time
When I moved to Japan, I couldn't really continue Art Direction due to my Japanese language limitations, so I changed my career to illustration which I have been doing since.
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Founder and PrincipalGOOD Inc.
Jun 2005 - Jun 2015Amsterdam, NetherlandsFull Time
After working at Lava, I started my own practice, called GOOD Inc. where I continued awarded magazine design and art direction until I moved to Japan

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Skills

• Drawing
• Illustration
• Editorial Illustration
• Magazine Design
• Art Direction
• Calligraphy
• Japanese
• Spanish
• Dutch Speaking
• Creative Concepts

Education

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Bachelor of Arts Graphic Design (Summa Cum Laude)Escuela de Arte Numero Diez
Sep 1988 - Jul 1991Madrid, Spain
In the last year, I studied in The Netherlands a full year of Graphic Design too.