About me

A curious mind always in search of the new and exploring new paths, places and ideas. Trying to live life fully but always as an eternal learning Working in the advertising field since 2008 and since 2014 diving into the trends world. Brazilian/Portuguese based in Brazil but looking for new opportunities in Europe.

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Work history

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TrendscoutTrendone
Feb 2017GermanyFreelance
As a trendscout I work researching micro trends that can evolve to changes in the markets or in the consumer behavior. I also participate in special projects for clients where the briefings are focused in specific markets. Remote work
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Cultural StreetscaperKantar Consulting
Jan 2017BrazilFreelance
The Cultural Streetscapes Network is an elite, global group of culturally connected influencers who gather and distill local intelligence, providing strategic and creative inspiration for companies, brands and agencies. Projects which I participated: Fringe Lifestyle Trends 2017 - Food & Drinks Global Energies Examples 2017 Global Trends Innovative Shopping Dynamics Big Data Big Impact Brazilian Beauty Market Examples Coffee Trendwatch and Relevance Global Inclusivity Laundry & Naturalness Mood Management Wack Dairy Packaging Pharmacy Treasure Hunting Functional Food & Beverage Audio Culture Landscape New Rituals 2020

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Skills

• Consumer Trends
• Trend Analysis
• Communication Strategy
• Benchmarking
• Presentation Design
• Consumer Insights
• Behavioural Insight

Education

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Consumer Insights and AnthropologyESPM - Escola Superior de Propaganda e Marketing
Oct 2015 - Jan 2016São Paulo, Brazil
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Communication and AdvertisingUFPR
Mar 2007 - Dec 2011Curitiba, Brazil