Luisa Ferri

Digital Marketing/ Project Executive

FollowUnfollow

Join our Pro Plan to message Luisa

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

About me

 

Motivated and intuitive person with experience in project management, business development and digital marketing working across tech industry and media agency. Recently graduated at Bocconi University in Economics and Management for Art, Culture, Media and Entertainment . Open-minded and curious personality, constantly inspired by the mixture of different disciplines, new project management techniques, disruptive innovations and companies. People person, open to questions and criticisms, strongly believe in the trying harder doing better approach. Specialities Project Management, Resource Management Digital/Content Marketing, Creative and Social Strategy. Creative Thinking

Skills

 

  • Digital Media Planning
  • Excellent Time Management and Organisational Skills
  • Customer Relationship Management
  • Cost Management
  • Negotiaton
  • Event
  • Creative Critical Thinking
  • Muti-task Management
  • B2B Experience
  • Customer Acquisition

Work history

2015

Event Coordinator

Marco Polo

Jun 2015 - Sep 2015
  • Metropolitan City of Milan, Italy
  • Full Time
  • Marco Polo is an event agency born in Milan, whose aim is to create a Bridge between Italy and China. Main event organizers at China Pavilion EXPO 2015. Tasks: Manage end to end clients & suppliers relationships (pitching, negotiation, contracting, billing, invoicing, result tracking) Organize different typologies of events e.g. 3 forum (150 people), 2 product lunch, 3 networking events (+200 people) Manage event staff (10+ people) and event execution Prepare report and presentation for senior managers and clients

2015

Junior Account Executive

Business Target

Jan 2015 - May 2015
  • Metropolitan City of Milan, Italy
  • Full Time
  • Business Target is a network specialized in reaching vertical and qualified target through different digital communication channels with 3.000.000 contacts among SMEs and professionals. Tasks: Develop and maintain the client portfolio (+7% in 4 months) Execute all sales related activities (prospecting, conducting meetings, completing the contract process and closing deals) Capture accurate and complete information in Customer Relationship Management system (CRM) Adopt a consultative selling approach for B2B Clients (Top Media Agency and SME, e.g. Group M) on Display Adverting, RTB, SEO, SEM Prepare report and monitor campaign performance

2015

Co-founder

Don-go

Sep 2015 - Mar 2015
  • Metropolitan City of Milan, Italy
  • Full Time
  • Don-Go is the first wireless device that helps parents not to forget their baby in the car. It reminds parents that their baby is still in the car and it helps them to rescue their child in case of danger. Tasks: Participate to the product development cycle (lean approach) Create and Execute a 200k business plan Connect with influential media outlets and journalists (+40 digital articles,+5 press in 6 months) Manage partnerships with 3 top clients in the car industry (1 international) Manage, maintain, monitor, develop contents across social platforms

2014

Marketing Internship

Netberg

Jun 2014 - Nov 2014
  • London, UK
  • Internship
  • Netberg is an online business network with the mission of bringing all SMEs online by offering them a free website and e-commerce. Tasks: Manage, maintain, monitor, develop contents across social platforms Develop an equity crowdfunding campaign on Seedrs (150% overfunding) Prepare press material, report and presentation

2012

Blog Writer

Polkadot

Feb 2012 - Nov 2012
  • Metropolitan City of Milan, Italy
  • Freelance
  • Art Fashion Music Photography

Education

2016

MSc Economics and Management in Arts, Culture, Media and Entertainment

Università Commerciale Luigi Bocconi

Sep 2013 - Apr 2016
  • Metropolitan City of Milan, Italy
  • The program aims to train entrepreneurs, managers (both in the private and public sectors) and professionals able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries. Community based strategy Cultural Tourism Urban Regeneration Urban development Event and Mega Event Management Digital Marketing Marketing and CRM IP Law Cultural Mediation Quantitative Methods Public Policy and Foundraising

2013

Bachelor in Economics and Management for Arts, Culture and Communication

Università Commerciale Luigi Bocconi

Sep 2010 - Sep 2013
  • Metropolitan City of Milan, Italy
  • Major in Visual Cultures : Photography, Movie industry, Design Thesis : Comparing Indie Productions with Blockbusters, an emphyrical study