Luisa Ferri
Available

Luisa Ferri

Digital Marketing/ Project ExecutiveLondon, United Kingdom
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Luisa Ferri
Available

Luisa Ferri

Digital Marketing/ Project ExecutiveLondon, United Kingdom
About me
Motivated and intuitive person with experience in project management, business development and digital marketing working across tech industry and media agency. Recently graduated at Bocconi University in Economics and Management for Art, Culture, Media and Entertainment . Open-minded and curious personality, constantly inspired by the mixture of different disciplines, new project management techniques, disruptive innovations and companies. People person, open to questions and criticisms, strongly believe in the trying harder doing better approach. Specialities Project Management, Resource Management Digital/Content Marketing, Creative and Social Strategy. Creative Thinking
Work history
    Co-founder
     - ItalyFull Time
    Don-Go is the first wireless device that helps parents not to forget their baby in the car. It reminds parents that their baby is still in the car and it helps them to rescue their child in case of danger. Tasks: Participate to the product development cycle (lean approach) Create and Execute a 200k business plan Connect with influential media outlets and journalists (+40 digital articles,+5 press in 6 months) Manage partnerships with 3 top clients in the car industry (1 international) Manage, maintain, monitor, develop contents across social platforms
    Event Coordinator
     - ItalyFull Time
    Marco Polo is an event agency born in Milan, whose aim is to create a Bridge between Italy and China. Main event organizers at China Pavilion EXPO 2015. Tasks: Manage end to end clients & suppliers relationships (pitching, negotiation, contracting, billing, invoicing, result tracking) Organize different typologies of events e.g. 3 forum (150 people), 2 product lunch, 3 networking events (+200 people) Manage event staff (10+ people) and event execution Prepare report and presentation for senior managers and clients
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Skills
  • Digital Media Planning
  • Excellent Time Management and Organisational Skills
  • Customer Relationship Management
  • Cost Management
  • Negotiaton
  • Event
  • Creative Critical Thinking
  • Muti-task Management
  • B2B Experience
  • Customer Acquisition
Education
    MSc Economics and Management in Arts, Culture, Media and Entertainment
     - Italy
    The program aims to train entrepreneurs, managers (both in the private and public sectors) and professionals able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries. Community based strategy Cultural Tourism Urban Regeneration Urban development Event and Mega Event Management Digital Marketing Marketing and CRM IP Law Cultural Mediation Quantitative Methods Public Policy and Foundraising
    Bachelor in Economics and Management for Arts, Culture and Communication
     - Italy
    Major in Visual Cultures : Photography, Movie industry, Design Thesis : Comparing Indie Productions with Blockbusters, an emphyrical study