Luisella Borra
Available

Luisella Borra

Strategic thinkerLondon, United Kingdom
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Pip Jamieson
CONSTANTIN Prozorov
Matthew Putnam
Luisella Borra
Available

Luisella Borra

Strategic thinkerLondon, United Kingdom
About me
As an experienced product designer with experience in both product and strategic design, I am passionate about designing a better future! I am skilled at gathering insights, listening to people I interview and observe, analysing data, creating and prototyping innovative solutions. My fascination with how HCD and design thinking can help to solve complex issues led me to complete a Master’s degree in Design Strategy and Innovation in 2017. I am now looking to pursue a role as an product/strategy designer in a consultancy environment and apply my holistic thinking to create products and services that delight users.
Work history
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    GLOBAL BRAND & INSIGHTS CONSULTANTHavwoods International
     - London, United KingdomFreelance
    British premium wood flooring company supplying to architects, specifiers & consumers worldwide. • Map customer journeys to envision new customer experience (physical and digital) • Assist senior team members with overall project management and logistics • Support qualitative research activities: workshops, interviews and focus groups • Perform global market and competitor analysis to gain competitive advantage • Track industry trends in order to develop new products • Coordinate case studies: content management for brochure, website and social media
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    Product DesignerOficina Inglesa
     - London, United KingdomFreelance
    London based high-end manufacturer of French Classic hand made wooden furniture. • Provided technical drawings of both bespoke orders and new products (mainly in 2D view) • Liaised with the laboratory and production department
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Skills
  • Strategic Design
  • Strategic Thinking
  • Strategic Branding
  • Project Management
  • Research Design
  • Research Insight
  • Storytelling
  • Future Trends
  • Product Design
  • Design Innovation
Education
    B
    B
    MABrunel University London
     - London, United Kingdom
    MA DESIGN STRATEGY & INNOVATION | PART-TIME | Final Mark: DISTINCTION Unique and renowned course to develop leaders as catalysts for strategic innovation and change. • Modules: strategic design management, brand strategy, design research and innovation futures • Participated in multi-cultural and multidisciplinary group workshops and projects • Learned how to apply a strategic approach using design thinking, design methods and process
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    P
    MScPolytechnic University of Turin
     - Italy
    MSc ECO-FRIENDLY PRODUCT DESIGN | FINAL MARK: 110/110 WITH HONOURS Leading course focused on eco-efficient product design, sustainable practices and circular economy. • Modules: HCD, ecodesign, systemic design, innovation and strategic approach, virtual design • Dual degree from Polytechnic of Turin and Milan obtained during the ASP innovation school • Honourable mention Lucky Strike Junior Designer Award, third edition, June 2009
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