Luiza Cruz-Flade is a Producer with a passion for design and animation.
More recently, she has led and won jobs in a New Business capacity but has also previously produced and delivered a variety of projects. Luiza has the experience of being on both sides of the production table: pitching and delivering.
Luiza studied graphic design at Ravensbourne and is one of those lucky souls to have worked in creative, strategic and production based roles within established agencies across digital (Deepend), design + branding (English & Pockett), advertising (AMV BBDO), post-production (The Mill) and production company (Passion Pictures).
As Design Director, Luiza has led teams creatively and strategically for high-profile clients such as BBC, Discovery Networks, Disney Channel and VUE Cinemas. She has directed many award-winning title sequences and promos across live action, design and animation. Her work has been showcased at various global film festivals including Onedotzero & London Short Film Festival and she has spoken at numerous design colleges.
Luiza was Head of Post-Production at AMV BBDO. She established the LAB into a reputable department of 23 staff. Within 2 years Luiza turned it into a creative and important revenue stream for the Agency.
In 2014, she joined world class post-production facility The Mill as a Producer and worked on a range of projects for UK and International clients such as Samsung, BBC, Google and OFFF.
In 2017, Luiza joined award winning Passion Animation Studios working on delivering pitches that went on to win multiple awards for international brands such as Erste, JD.com, Wagamama, SK-II and Snapple. While at Passion, Luiza has set up a Design Roster of directorial talent.
Her experience as a creative practitioner has been invaluable in her role within production.
Luiza understands what is needed for creative talent to thrive to achieve the best output possible and she continues to design and direct personal projects under the Social-Début collective she set up in 2014.
Luiza is fluent in English & Portuguese and loves learning new things. If you catch her in the pub she speaks Russian and German with ease while in Downward Facing Dog.
www.luizaflade.com // www.social-debut.com
Projects
- JD.COM “Joy & Heron” TV & Online Commercial (2018)I ran the creative pitch from Passion London and working closely with Passion Melbourne. Kyra and Constantin have crafted a beautiful story for Chinese retailer JD.com. Kyra and Constantin developed the existing character of Joy, the brand’s logo, into an adorable tale of a dog, a heron and a can of worms. A co-production between Passion London and Melbourne the film is a simple story with no dialogue. Told through characterisation and animation the film makes use of facial expressions and nuan
- Erste Bank – “First Christmas”” TV Commercial (2018)This was the most enjoyable pitch I ran this year. Reunited once more with Kyra & Constantin, this was a dream project to be involved with at the start. Directors: Kyra & Constantin New Business: Luiza Cruz-Flade Producers: Anna Cunnington / Rick Bland Production Company: Passion Pictures, London Agency: Jung von Matt / Donau (Germany) Client: Erste Group
- Wagamama – “Bowl to Soul” Cinema Commercial (2020)AGENCY: MullenLowe EXECUTIVE CREATIVE OFFICER: Mark Elwood CREATIVES: Ben Williams & Mark Elwood PRODUCER: Vanessa Hunt PRODUCTION COMPANY: Passion Animation Studios DIRECTOR: Mads Broni EXECUTIVE PRODUCER: Luiza Cruz-Flade SENIOR PRODUCER: Elin Tiberg SOUND DESIGN: Wave MUSIC COMPANY: Thirty Two Music
- KINETIC_AIRThe wind - you either love it or hate it. It touches, embraces, heats and even freezes you. It's just there. Humankind has had a fascination with it forever - its been the subject matter of poems, films and songs. Him & Her created an homage to the wind in this experimental film. Him (Fred Flade) has always loved the wind, whereas Her (Luiza Cruz-Flade) has always hated it. Festivals: Official Selection at London Short Film Festival 2017 (London, United Kingdom) Official Selection and Finalist at Figueira Art Film Festival 2016 (Figueira da Foz, Portugal) Directors: Him & Her Producer: Luiza Cruz-Flade Music: Fred Flade Colourist: David "Luddy" Ludlam Sound Design: Theo Gibara Edit & Animation: Luiza Cruz-Flade & Fred Flade Production Company: Social-Début social-debut.com Special thanks to the Mill.
- SEPTEMBREMemories of a roads we've travelled through France in 2005 and 2015. Personal project documenting our love of roadtrips. This film documents part of our honeymoon and holiday last year. Directors: Him & Her (Luiza Cruz-Flade + Fred Flade) Editor: Luiza Cruz-Flade + Fred Flade Colourist: Oisin O'Driscoll (Mill London) Sound Engineer: Chris Maclean (AMV BBDO) 2D Artists: Fergal Hendrick + Raj Davsi (Mill London) Designer: Luiza Cruz-Flade Music: Nils Frahm "Hammers" Production Company: Social-Début Filmed on Canon 5D and Super 8.
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Work history
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Executive ProducerPassion Pictures
- London, United KingdomFull Time
Art DirectorThe Mill
- London, United KingdomFull Time
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Skills
- TV
- TV Film Commercial
- Post Production
- Producing
- Creative Art Direction
- Graphic Design and Branding
- Motion Designer
Education
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BA(Hons) Visual Communication: Moving ImageRavensbourne College of Design and Communication
- London, United Kingdom