Work history
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International Client ManagerEuropanel (TNS)
London, United KingdomFull Time
Client-facing role for a portfolio of strategic accounts such as PepsiCo and J&J, worth over £800k. I coordinate and analyse large datasets for global (54+ countries) projects focused on uncovering pockets of growth for big brands - one of my most recent projects was about the UEFA Champions League and what benefits it brings to sponsors in terms of brand awareness, customer loyalty and sales. I manage two junior employees and am responsible for developing training programs on consumer insights and data visualization. Am a founding member of the company's Inclusion & Diversity Committee, creating initiatives for a safe and positive work environment.
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Senior New Business & Retail ExecutiveGfK SE
- São Paulo, BrazilFull Time
As part of the New Business team, I focused generated over £600k in sales by leading pitches for companies such as Sanofi and Hersheys, blending several research methodologies to design tailor- made solutions for clients. I led relationships with 10+ associations and represented GfK at 5+ press conferences to increase company visibility.
I was also part of the Retail Insights team, where I managed projects on POS insights, building analysis and delivering results to senior stakeholders.
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Skills
- Analysis and Research
- Client Management
- Market Research
- Brand Strategy
- Visualisation
- Teaching
- Actionable Insights
- Advanced Excel
Education
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International RelationsESPM - Escola Superior de Propaganda e Marketing
São Paulo, Brazil
I have a bachelor's degree in International Relations with emphasis on Marketing and Business. The curriculum was a mix of traditional International Relations subjects such as Politics, Economics, International Law and Country Culture Studies but with a heavy dose of Marketing, project management, accounting and research techniques (qualitative and quantitative).
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Show Business ManagementOnStage Lab
- São Paulo, Brazil
Intensive course on show business - focused on music management and live entertainment. On the first half, we studied different areas involved in an artist's career with special speakers such as New Order's management whilst the band was on tour in Brazil. The second half of this course was on live events and how to organise concerts and music festival, with practical activities working on Lollapalooza and One Direction's gig.
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Awards
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Team WorkEuropanel (TNS)
Voted by my peers to receive the "Heroes" award for team work as a result of my insights training program and materials as well as re-inventing the area's weekly team meeting.E
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Outstanding Client ManagementEuropanel (TNS)
Voted by my peers to receive the "Heroes" award for outstanding client management.+ Show more