Luke Dwyer

Luke Dwyer

Music, Events & Marketing ConsultantLondon, United Kingdom
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Luke Dwyer

Luke Dwyer

Music, Events & Marketing ConsultantLondon, United Kingdom
About me
A go-getter with 7 years experience in digital marketing, events and delivering impactful content and activations. Keeping my ear to the ground and staying up to date with trends has played an integral part in creating a strong network. I’m an extrovert and goal-driven and pride myself on my creative input to every project that I’m associated with.
  • Mama Shelter x Jyoty Presents For Real For Real
    Mama Shelter x Jyoty Presents For Real For RealWhilst working with Mama Shelter, it was important to work alongside local trailblazers within Hackney to immerse the venue with local cultural figureheads. Working with Rinse FM host Jyoty to create an immersive and intimate performance experience to introduce the space to ideal patrons.
  • London Tattoo Convention 2018, 2019, 2020
    London Tattoo Convention 2018, 2019, 2020Since the tail end of 2017, I have been Head of Marketing & communications for London Tattoo Convention. Throughout this time I have been the driving force behind all communications overseeing and executing ad, PR, marketing & brand partnerships.
Work history
    Head of Digital MarketingSibyl
    London, United KingdomFreelance
    Freelance creative director and head of marketing for multiple events and hospitality brands in London. Throughout the last three years, I have overseen projects alongside Full Fat, London Tattoo Convention, Mama Shelter, Crate Brewery, Prince of Peckham, Full Fat & Bloomsbury Bowling Lanes. Whilst working on these projects I have cultivated strategies that increase engagement, awareness, and sales. OVERVIEW Slashed marketing budgets by 35% Generated interactive data capture campaign which resulted in 17k - 23k sign-ups Accelerated social media interactions achieving 8.2m impressions Designed a platform to champion a new charity each year driving towards being the first suitably conscious Tattoo Convention worldwide Leveraged key brand partnership deals with Vans, Hennessy, Red Bull & Heineken Increased daily attendance and overall weekend ticket sales by 15% (18k to 25.5k) Increased organic reach over the event weekend from 10k to 150k per day on Instagram Maintained 150 - 200k web traffic views during Covid-19 Developed a marketing infrastructure and trained a team of 6 on how to implement over a 12-month campaign which resulted in an increase of consecutive venue attendance from 400 - 1200
  • Marketing
  • Project Management
  • Music Programming
  • Communicating Ideas
  • Ideas Development
  • Ad Campaigns
  • Creating Stories
  • PR Campaigns
  • Strategy
  • Digital Advertising