After spending 6 years being Head of In-house video for a successful national Advertising agency, creating content for a wide variety of clients, I decided it was time to go self employed. I am an editor and filmmaker specialising in concept creation, on-location filming from small to large video productions, and editing social content through to on demand video. I edit and colour grade already shot content as well as footage I have filmed. I create videos for brands who want a more considered and personal approach to their video content. Being experienced in budgeting, and quoting for a wide range of projects, I understand working within tight deadlines and even tighter costings. I love storytelling. I love capturing something, and then focusing on the editing side of the project to get the absolute most out of it. Whether that is a brand film for a business, a customer testimonial, or a piece of online social content. A story is key.Locked Pro Plan feature
When Aylesworth Fleming, the UK’s leading advertising agency specialising in the new build property market, wanted to bring its increasing video workload in-house, I was contacted by the owner to set up and manage the department. Having previously worked there before leaving to work as a videographer, I had the experience and business understanding to interpret client problems and deliver the solutions required, including creating original content. Clients include National housebuilders such as Linden Homes, to major brands in the food, veterinary and consumer electronics markets. Projects range from small, one-man shoots to multi crew and cast shoots for on demand commercials. The department has grown into an important showcase for the agency's creativity, as well as a brand ambassador for clients, producing films that are on brand and maintain the agency's high standards. As well as creating content I was involved at all levels of production. From quoting, budgeting, shooting schedules and shot lists, to being camera operator/DOP/director/lighting technician/sound operator, and then editing including colour grading and audio editing. On larger scale shoots working with the Creative Director as director, my roles include Assistant Director and DOP, but I am equally happy working on my own and getting the right shots - not just what is requested, but what is needed to tell a compelling story. Editing is where stories are told, crafted and communicated, and what I really enjoyed. Editing is a passion of mine. Other day-to-day roles included budgeting and quoting for all the department’s work, and working closely with the video coordinator in making sure videos come in on budget and time. I allocated work within the team, which included reading briefs and assigning the job, as well as managing freelancers and suppliers, and I enjoyed training and developing the team in camera operating, editing and the whole process. I was also the agency’s in-house stills photographer. Regular work includes location, people, product and lifestyle photography.
I competed for and secured the position of videographer for one of America's leading summer camps. Working on my own, I shot, edited and uploaded a video every day, for 3 months. I was tasked with managing and organising an extensive workload which had to cover both boys and girls sides of the summer camp. The camp included everything from water sport activities on the lake, to football/baseball/basketball, to arts & crafts/pottery and theatre. I had to adapt to all shooting scenarios very quickly as time was always tight. Videos included daily roundups with a presenter, specific events, tournaments, theatre productions, sporting montages and a final end of camp video which again had to be hurriedly put together, but this time involving the owners of the camp and a multi crew production. My way of working created a new platform which rolled over to subsequent summer seasons, and the way I organised myself was used as an example to future videographers. This was a testing experience, being ‘thrown into the deep end’, which helped me react to hectic workloads with a positive, proactive and productive manner.
I joined the agency as a Trainee Account Executive, and after 6 months was promoted to Account Executive, then onto Senior Account Executive and then Junior Account Manager. I managed 3 client accounts based in Devon/Cornwall, Wales and the Southern Counties. My role included attending monthly marketing meetings, briefing and project managing my Clients’ work into the agency’s many departments (copy/studio/creative/digital), producing Work In Progress reports, Key Performance Indicator reports, proofreading, budgeting, media scheduling and target market analysis. The work I brought into the agency included press ads, radio ads, mailers, brochures, creating brand identities, brand guidelines, photography, POS, banner ads, microsites and advertorials. I was trusted with responsibilities beyond my experience, but this allowed me to develop and learn new and important skills, and helped me develop into the person I am.
2:1 In Media Production