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Luke Martin

Freelance Copywriter and anything editorial

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  • LevelMid Level
  • LocationSheffield, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriter - Managing Editor - Journalist

About me

An ambitious, dedicated, qualified Journalist, Copywriter and Content Producer currently looking for new challenges and roles within media, publishing, marketing and PR sectors. With a highly successful background in utilising expertise to develop, implement and manage on-line and off-line, publishing content marketing strategies. While demonstrating strategic management, content planning and production abilities to implement effective marketing, social media and communication plans.

Skills

  • Writing
  • 3+ Years Experience of Digital Project Management
  • CMS
  • Publishing
  • Content
  • Marketing
  • Creative Leader
  • 4+ Years as Project Manager

Work history

Currently

Copywriter

Freelance

Sep 2015
  • Sheffield, United Kingdom
  • Freelance
  • Created copy for web, print and, social media platforms. Copywriting for SEO. Managed and produced the content marketing strategy for a range of clients. Social Media Created brand’s social media postings, across Twitter, Facebook and Instagram.

2015

Managing Editor

British American Media

Jan 2014 - Sep 2015
  • Birmingham, United Kingdom
  • Full Time
  • Responsible for the creative output of British American Media. Website Management Maintained the production of 4 websites from concept conceptualisation inline with the company’s business strategy and maximised SEO compatibility. This included the management of in-house and freelance writers and contributors. Off-Line Publication Management Managed 4x500 page specialist printed publications from conception to print, involving all aspects of planning, production, writing, editing, managing a team of writers and graphic designers, proof-reading and maintaining the production schedule. Social Media Management Conceptualised, wrote and analysed 17 social media accounts across 4 brands, with responsibility for daily monitoring, user interaction, crisis management and the planning and production of campaigns. Using a range of social media content management systems. Content Marketing Implemented content marketing targets and goals, working with the Marketing Director and other key individuals to guide business into new areas as an effective member of the strategy team. Client Management In charge of the effective account management of advertising clients, devising and planning their content within the websites and guides; utilising excellent communication and relationship building skills. Staff Management Demonstrated effective people management skills to handle all aspects of managing a team of 8 staff across 4 departments (Editorial, Web Development, Design and Social Media).

2013

Editor

British American Media

Mar 2013 - Dec 2013
  • Birmingham, United Kingdom
  • Full Time
  • Project Management Content planning and copywriting of 3 websites, 4 publications, 8 social media accounts, content marketing and PR material. Daily editing tasks, sourcing original content, liaising with marketing and PR agencies, interviewing bands and artists, writing press releases, organising external writers, devising competitions and ensuring SEO maximisation. Event Management Planning festival attendance and managing a team at live events, including handling all aspects of logistics and producing written, pictorial and video content from live events.

2013

Blog Writer

The Northerner Blog (Guardian Website)

Mar 2012 - Mar 2013
  • Sheffield, United Kingdom
  • Internship
  • Blogging Generating and writing blog posts with accompanying photographs were necessary for this popular online publication bringing news and views from the North of England with a specific focus on Sheffield. Communication/Social Media Using excellent communication and social media skills to conduct interviews and present findings for publication on a variety of subjects including social stories, political mayoral reforms and charity appeals.

2012

Journalist

Guardian

Mar 2012 - Mar 2012
  • London, United Kingdom
  • Internship
  • Successfully completing a varied, challenging and productive journalistic work placement period having been awarded the prestigious Scott Trust Bursary by the Guardian. Participating in a range of activities including news reporting, live blogging and writing for the web as well as producing content, headlines and captions for both the print edition and the online edition often turning copy around from the news wires for the website. Increasing and improving on existing interviewing skills and using extensive political knowledge and experience to interview mainstream political figures effectively.

Education

2013

MA Print Journalism

University Of Sheffield

Sep 2011 - Jan 2013
  • Sheffield, United Kingdom
  • Reporting, writing and some more reporting using video and audio. NCTJs obtained. News Reporting, Essential Media Law, Media Court Reporting Essential Public Affairs 2012

2011

BA(Hons) Politics

University Of Sheffield

Sep 2008 - Jul 2011
  • Everything in Politics covered. Just ask me.