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Director of Communications and Insights for advertising and media industry support organisation, NABS and experienced account manager across some of London’s top PR and advertising agencies. A creative, astute and skilled communications practitioner and marketing strategist, I work across channels to plan and implement the organisation’s marketing strategy. I work with creative partners to plan communications in line with the business’s sales and strategic objectives; carrying out research which lead to insights that inform targeted communications activity to a savvy advertising and media industry audience; ensuring that personal meaning and connection is always at the heart of the message.
• Marketing strategy: Overseeing the creation of a new organisational proposition: Putting People First – implemented and rolled out across all touch points, alongside new positioning, vision, mission, values and audience/customer segmentation strategy • Business strategy: New marketing activity in 2016 contributed to a record fundraising year; 29% increase in callers to Advice Line; 64% increase in career coaching clients; 60% increase in new partners; 32% increase in database entries • Brand & service communications: Brand management and creation of integrated brand architecture which target key influencers, service users and trade and national press contacts • Driving insights: Using research and data to shape and enhance the business’s core activity and communications strategies, to maximise impact and inform product/service development • PR: Carrying out PR activity and securing coverage in trade and national press, using key spokespeople and insights to prove the business’s position as expert thought leaders in our field • Copywriting: Planning and writing the business’s written copy; from blogs and press releases to website and social media content, as well as strategy papers • Digital & social: Directing NABS’ digital presence, online and social media programme, as well as using analytical tools and CRM to plan many of the business’s core activities • Event management: Project managing large-scale events which focus on fundraising, awareness-building and networking. Includes event directing, speaker & senior committee management, celebrity act management, production management, venue sourcing and liaison • Managing agencies: Managing the client relationship and activities of a number of third party agencies, particularly the business’s core creative agency and PR manager • Leadership: Team management; ensuring effective work practices, objective setting, performance review and being a secure source of advice & guidance. Also as a member of exec management; helping shape and define the organisation’s objectives and operational activity.
Managing brand and tactical above-the-line communications for Argos
Managing tactical press and outdoor advertising for Tesco
Three year-long roles within the Ogilvy & Mather group companies (including intensive advertising training course):
Managing fast turnaround press, outdoor and radio comms for Volkswagen
Key ad account: Ford of Europe
Key ad accounts: Zurich; BT Consumer; British Gas
Key ad accounts: Pernod Ricard (Chivas Brothers Whiskey; Tezon & Olmeca tequilas); Museum of London; Hellmann’s mayonnaise; Coca-Cola waters; Goody Hair
Key PR accounts: Flora; Epson UK; Eclipse Internet; Birdseye Key talents: Lord Sugar & ‘The Apprentice’ winners