About me
Director of Communications and Insights for advertising and media industry support organisation, NABS and experienced advertiser across some of London’s top PR, branding and communications agencies.
A creative, astute and skilled communications practitioner and marketing strategist, I work across channels to plan and implement the organisation’s marketing strategy. I work with creative partners to plan communications in line with the business’s sales and strategic objectives. I carry out research which lead to insights that inform targeted communications activity to a savvy advertising and media industry audience and ensure that personal meaning and connection is always at the heart of the message.
Projects
- Chocolate Biscuits and Losing Pitches.Last week I went to a pub quiz with some mates. I was on fire. The whole ‘I’m not as think as you drunk I am’ Team was on fire. Which Friends actor is youngest? Easy: Matthew Perry. Tallest mountain the world? It’s Mauna Kea (tallest, not highest. Trick question, see?). This was in the bag. Results time. The QuizTeam Aguileras (ugh, so old!) cheered as their name was called out first for having come in woefully – almost intentionally – last. The final three. Third place… Ken Dodd’s Dad’s Dog’s
Work history
Director of Communications & InsightsNABS
Full Time
• Marketing strategy: Overseeing the creation of new organisational, service and product propositions – implemented and rolled out across all touch points, alongside new positioning, vision, mission, values and audience/customer segmentation strategy
• Business strategy: New marketing activity in 2016 contributed to a record fundraising year; 29% increase in callers to Advice Line; 64% increase in career coaching clients; 60% increase in new partners; 32% increase in database entries
• Brand & service communications: Brand management and creation of integrated brand campaigns which target key influencers, service users and trade and national press contacts
• Driving insights: Using research and data to shape and enhance the business’s core activity and communications strategies, to maximise impact and inform product/service development
• PR: Carrying out PR activity and securing coverage in trade and national press, using key spokespeople and insights to prove the business’s position as expert thought leaders in our field
• Copywriting: Planning and writing the business’s written copy; from blogs and press releases to website and social media content, as well as strategy papers
• Digital & social: Directing NABS’ digital presence, online and social media programme, as well as using analytical tools and CRM to plan many of the business’s core activities
• Event management: Project managing large-scale events which focus on fundraising, awareness-building and networking. Includes event directing, speaker & senior committee management, celebrity act management, production management, venue sourcing and liaison
• Managing agencies: Managing the client relationship and activities of a number of third party agencies, particularly the business’s core creative agency and PR manager
• Leadership: Team management; ensuring effective work practices, objective setting, performance review and being a secure source of advice & guidance. Also as a member of exec management; helping shape and define the organisation’s objectives and operational activity.
Senior Account Manager
- Freelance
Managing brand and tactical above-the-line communications for Argos
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Skills
- Advertising
- Events
- Marketing PR
- Advertising Agency
- Account Management
- Entertainment
- Social Media
- Fundraising
- Project Manaement
- Charity
- Networking Communication
- Advertising PR
- Copy Writing and Editing
- Press Liaison
- Insights
- Marketing
- Strategy
- Planning
- Branding
- UX
- Leadership
- Team Management
- Diversity
- Mentoring
- Charity Advertising
- PR
- Public Relations
Education
Marketing
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Marketing