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Luke Morris

Director of Communications and Insights

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Communication Director - Marketing Director

Projects

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About me

Director of Communications and Insights for advertising and media industry support organisation, NABS and experienced advertiser across some of London’s top PR, branding and communications agencies. A creative, astute and skilled communications practitioner and marketing strategist, I work across channels to plan and implement the organisation’s marketing strategy. I work with creative partners to plan communications in line with the business’s sales and strategic objectives. I carry out research which lead to insights that inform targeted communications activity to a savvy advertising and media industry audience and ensure that personal meaning and connection is always at the heart of the message.

Skills

  • Advertising
  • Events
  • Marketing PR
  • Advertising Agency
  • Account Management
  • Entertainment
  • Social Media
  • Fundraising
  • Project Manaement
  • Charity
  • Networking Communication
  • Advertising PR
  • Copy Writing and Editing
  • Press Liaison
  • Insights
  • Marketing
  • Strategy
  • Planning
  • Branding
  • UX
  • Leadership
  • Team Management
  • Diversity
  • Mentoring
  • Charity Advertising
  • PR
  • Public Relations

Work history

Currently

Director of Communications & Insights

NABS

May 2011
  • Full Time
  • • Marketing strategy: Overseeing the creation of new organisational, service and product propositions – implemented and rolled out across all touch points, alongside new positioning, vision, mission, values and audience/customer segmentation strategy • Business strategy: New marketing activity in 2016 contributed to a record fundraising year; 29% increase in callers to Advice Line; 64% increase in career coaching clients; 60% increase in new partners; 32% increase in database entries • Brand & service communications: Brand management and creation of integrated brand campaigns which target key influencers, service users and trade and national press contacts • Driving insights: Using research and data to shape and enhance the business’s core activity and communications strategies, to maximise impact and inform product/service development • PR: Carrying out PR activity and securing coverage in trade and national press, using key spokespeople and insights to prove the business’s position as expert thought leaders in our field • Copywriting: Planning and writing the business’s written copy; from blogs and press releases to website and social media content, as well as strategy papers • Digital & social: Directing NABS’ digital presence, online and social media programme, as well as using analytical tools and CRM to plan many of the business’s core activities • Event management: Project managing large-scale events which focus on fundraising, awareness-building and networking. Includes event directing, speaker & senior committee management, celebrity act management, production management, venue sourcing and liaison • Managing agencies: Managing the client relationship and activities of a number of third party agencies, particularly the business’s core creative agency and PR manager • Leadership: Team management; ensuring effective work practices, objective setting, performance review and being a secure source of advice & guidance. Also as a member of exec management; helping shape and define the organisation’s objectives and operational activity.

2011

Senior Account Manager

CHI & Partners

Jan 2011 - May 2011
  • Freelance
  • Managing brand and tactical above-the-line communications for Argos

2010

Senior Account Manager

The Red Brick Road

Jun 2010 - Sep 2010
  • Freelance
  • Managing tactical press and outdoor advertising for Tesco

2010

Senior Account Manager

adam&eveDDB

Jan 2010 - May 2010
  • Freelance
  • Managing fast turnaround press, outdoor and radio comms for Volkswagen

2010

Senior Account Manager

Blue Hive

Oct 2009 - Feb 2010
  • London, United Kingdom
  • Freelance
  • Account managing European press, TV and digital advertising for Ford, including specific car lines as well as brand advertising.

2010

Jan 2009 - Jan 2010
  • Full Time
  • Account managing European press, TV and digital advertising for Ford, including specific car lines as well as brand advertising. Involved coordinating work across the entire European/global base, dealing with market-specific campaigns and strategies.

2009

Account Manager

OgilvyOne

Jan 2008 - Jan 2009
  • Full Time
  • Account managing below-the-line and direct advertising for brands including Zurich, BT & British Gas. Involved creation of app, direct mail / e-marketing.

2010

Jan 2007 - Sep 2010
  • Full Time
  • As a Fellow; three year-long roles across various Ogilvy & Mather group companies – including an intensive three-month training course.

2008

Account Executive

Coley Porter Bell

Jan 2007 - Jan 2008
  • Full Time
  • Working on the creation of brand identity and packaging for brands, including Pernod Ricard (Chivas Brothers Whiskey, Tezon & Olmeca tequilas), Museum of London, Hellmann’s & Coca-Cola. Involved speculative business, briefing concepts, client liaison, photo shoots, industry & brand world analysis, creative & client briefings.

2006

Account Executive

Frank PR

Jan 2005 - Jan 2006
  • Full Time
  • PR projects for brands including Flora, Epson, Birdseye, as well as managing the public profile & requests for public appearances of Lord Sugar & early ‘The Apprentice’ winners. Involved press release writing, product/story sell-ins, new business pitching, developing & executing product launches, press events.

Education

2007

Marketing

University of the West of England

Jan 2003 - Jan 2007
  • Marketing