Work history
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Music ConsultantStrawberries & Creem
London, United KingdomFreelance
Research and identify artists and the prospective target audience for this 15,000 capacity festival which takes place every summer.
Conduct market research within the local area; engage with previous attendees. Main area of expertise focuses on curating the line-up of new and emerging talent on the urban music scene. Attend multiple festivals to gain a better understanding of competitors selling points with focus on the curated line up, analysis of unique selling points; taking into account location, similarities to target audience along with the dynamic of the venue.
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A&R ConsultantN/A
London, United KingdomFreelance
To identify emerging talent within the music scene and promote this talent to record labels and more widely within the industry. This includes attending concerts on behalf of A&R Managers and Label Executives from.
Retain and expand a network of key stakeholders involved in the music industry to stay informed with the current activities whilst keeping stakeholders updated on the latest trends and sounds through email and regular meetings.
Support emerging artists/talent/producers with development as well as providing guidance to those who need assistance in the early stage of record deals, meetings and understanding the basic framework of the industry.
Key Achievements
• Identified an artist who was subsequently nominated for, and won, the BBC sound list 2018.
• Created a weekly hashtag for those attending concerts to upload content whilst working on a notice system for fans to stay up to date on when their favourite artists were performing.
• Helped an independent artist receive a feature on a lead single for a major label artist’s debut album release.
Skills
- Microsoft Excel
- CRM
- Marketing Strategy
- Social Media Marketing
- Telecommunication
- Protools
- Logic Pro
- Admin Skills
- Sales Administration
- Drums
Education
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BAThe University of Essex
- Colchester, United Kingdom
Studied Philosophy&History. Dissertation explored how effective was Hip-Hop in integrating ethnic minorities cultural views into mainstream America through the 1980's.