Luke Van der Merwe
Available

Luke Van der Merwe

Brand Experience ConsultantCape Town, South Africa
+ Info

0

Connections
Luke Van der Merwe
Available

Luke Van der Merwe

Brand Experience ConsultantCape Town, South Africa
About me
As a brand experience consultant, I build brands that are driven by consumer experiences. I provide insight into brand strategy, positioning, objectives and content across all sectors within a brand. I have a strong understanding across all business sectors and work to ensure the seamless rollout of brand experience across all consumer touch-points, as well as within the organisation itself. As an organisational cultural consultant, I work with brands to grow and evolve a healthy leadership and internal culture. I have a unique, in-depth understanding of how to grow mindful organisational culture and stitch together productive purpose-driven teams. A brand’s ability to achieve longevity starts with a healthy team culture. A passion of mine is applying a brand to a physical space through architectural and interior design advisory roles. I have a keen understanding of spatial layout. Through visual workshopping, in-depth spatial research and initial sketch work, I am able to guide architects and interior designers in the direction of the brand design requirements, often fulfilling the requirement of interior designer too.
Work history
    G
    G
    Head of BrandGood
     - Cape Town, South AfricaFull Time
    Brand Development, Brand Strategy, Art Direction, Content Creation.
    C
    C
    Head of BrandCounter Culture
     - Durban, South AfricaFull Time
    Brand Strategy, Brand Development, Business Development, Art Direction, Creative Direction, Content Creation.
+ Show more
Skills
  • Brand Activation
  • Brand Analysis
  • Brand Architecture
  • Brand Building
  • Brand Collaboration
  • Brand Creative Strategy
  • Culture Change
  • Culture Inspiration
  • Brand Content
  • Brand Development
Education
    U
    U
    Marketing ManagementUniversity of Stellenbosch
     - Stellenbosch, South Africa
    BComm. Marketing and Finacial Management