I have over 20 years global experience working in design, agencies and direct to clients. I deliver a unique perspective to brands who want to cut through in the marketplace and drive relevant customer experiences. I offer consultation to help identify, take action and deliver on brand challenges. Providing creative, commercial solutions from campaign concepts to final asset delivery, whilst working with key business leaders and their in-house teams.
- M&S - AW18 CampaignM&S wanted a new campaign that drives relevance for AW19. The idea of 'Must-Haves' from the collection was to drive immediacy with a media strategy based on lots of short and sharp pieces of content. Holly Willoughby was brought in to select an edit to be run the as the second part of the campaign.
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Projects credited in
- Coca Cola x Airside Love OOH Campaign (Mother London)Coca Cola Love Outdoor Campaign (2005) created by Mother London (Art Direction Luke Williamson & Yan Elliot) and illustrated by Airside Design Studio and Produced by me. In collaboration with the award winning Airside Design Studio. The ads show the traditional glass bottle with the logo replaced by the word Love. This campaign went on to win an Epica award for Print.
Executive Creative DirectorFabula London
- London, United KingdomFull Time
Founder and Executive Creative Director of a creative agency in London for five years. A new model based on strategic and creative focus for brands needing to make an impact outside the traditional models.
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- Art Direction/copywriting/creative/digital/build/campaigns
- Adventure Filming
- Advertising Content
- 360 Branding
- Digital Advertising
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