About me

I have over 20 years global experience working in design, agencies and direct to clients. I deliver a unique perspective to brands who want to cut through in the marketplace and drive relevant customer experiences. I offer consultation to help identify, take action and deliver on brand challenges. Providing creative, commercial solutions from campaign concepts to final asset delivery, whilst working with key business leaders and their in-house teams.

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Projects

• LWS ShowreelA highlights reel of mostly menswear brands
• 2

  ORLEBAR BROWN SPRING SUMMER '23Orlebar Brown continue their journey on the Ocean with two stories that dramatise life by the water with a collection that feels at home on land and sea
• ORLEBAR BROWN - CRUISE '22Orlebar Brown launch Cruise 2022 collection with a return to the ocean with bold prints and an escapist attitude.
• ORLEBAR BROWN - ICEOrlebar Brown launch an extreme weather technical collection to coincide with Autumn Winter 2022
• ORLEBAR BROWN - OFF ROADEROrlebar Brown launch their AW22 collection which embraces the adventurous spirit and encourages us to go 'Off Road' and have an adventure. The shoot took place in three locations which reflected the collection.
• ORLEBAR BROWN - HOTOrlebar Brown launch their technical sportswear capsule

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Projects credited in

• 2

  Coca Cola x Airside Love OOH Campaign (Mother London)Coca Cola Love Outdoor Campaign (2005) created by Mother London (Art Direction Luke Williamson & Yan Elliot) and illustrated by Airside Design Studio and Produced by me. In collaboration with the award winning Airside Design Studio. The ads show the traditional glass bottle with the logo replaced by the word Love. This campaign went on to win an Epica award for Print.

Work history

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Creative DirectorLuke Williamson Studio
Mar 2017London, United KingdomFull Time
Full service creative studio working with lifestyle and fashion retail brands, from Belstaff to Orlebar Brown and Woolrich.
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Executive Creative DirectorFabula London
Mar 2012 - Mar 2017London, United KingdomFull Time
Founder and Executive Creative Director of a creative agency in London for five years. A new model based on strategic and creative focus for brands needing to make an impact outside the traditional models.

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Skills

• Print
• Art Direction/copywriting/creative/digital/build/campaigns
• Adventure Filming
• Advertising Content
• Podcasting
• 360 Branding
• Strategy
• Digital Advertising
• Design
• Retail

Education

Bachelor of Arts (BA) in Graphic DesignBath Spa School of Art
Sep 1992Bath, United Kingdom
Three year degree after working for 18 months in industry.

Awards

D&AD Yellow PencilD&AD
Award for Orange 'Gold Spot' cinema ads.
Dr PepperCannes Lions School
Dr Pepper television commercial

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