Luke Williamson
Available

Luke Williamson

Content Creation, Design and Art DirectionLondon, United Kingdom
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Luke Williamson
Available

Luke Williamson

Content Creation, Design and Art DirectionLondon, United Kingdom
About me
I have over 20 years global experience working in design, agencies and direct to clients. I deliver a unique perspective to brands who want to cut through in the marketplace and drive relevant customer experiences. I offer consultation to help identify, take action and deliver on brand challenges. Providing creative, commercial solutions from campaign concepts to final asset delivery, whilst working with key business leaders and their in-house teams.
Projects
  • REKORDERLIG
    REKORDERLIGActivity to raise awareness for the Rekorderlig core range. The objective was to get the brand on people's lips by showing them how to say the product.
  • BELSTAFF James Norton
    BELSTAFF James NortonBelstaff have collaborated with a leading English actor for their AW20 collection, a person who aligns with their brand values of ‘Living a life less ordinary’.
  • OPPO Find X - Eddie Redmayne
    OPPO Find X - Eddie RedmayneEddie Redmayne, Alex Honnold and Marques Brownlee talk about their personal drive and pursuit of authenticity.
  • Selfridges & Co 'Bodycraze'
    Selfridges & Co 'Bodycraze'A partnership with Elinor Carucci and Selfridges to advertise their 'Bodycraze' exhibition which celebrated all things of the body. Campaign consisted on outdoor, posters, Bond St tube takeover and in-store point of sale.
  • M&S - AW18 Campaign
    M&S - AW18 CampaignM&S wanted a new campaign that drives relevance for AW19. The idea of 'Must-Haves' from the collection was to drive immediacy with a media strategy based on lots of short and sharp pieces of content. Holly Willoughby was brought in to select an edit to be run the as the second part of the campaign.
  • DUNE LONDON
    DUNE LONDONPart 2 of the Autumn Winter campaign which runs globally across instore, point of sale, visual merchandising, advertising and social media.
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Projects credited in
  • Coca Cola x Airside Love OOH Campaign (Mother London)
    Coca Cola x Airside Love OOH Campaign (Mother London)Coca Cola Love Outdoor Campaign (2005) created by Mother London (Art Direction Luke Williamson & Yan Elliot) and illustrated by Airside Design Studio and Produced by me. In collaboration with the award winning Airside Design Studio. The ads show the traditional glass bottle with the logo replaced by the word Love. This campaign went on to win an Epica award for Print.
Work history
    F
    F
    Executive Creative DirectorFabula London
     - London, United KingdomFull Time
    Founder and Executive Creative Director of a creative agency in London for five years. A new model based on strategic and creative focus for brands needing to make an impact outside the traditional models.
    WCRS logo
    WCRS logo
    Executive Creative DirectorWCRS
     - London, United KingdomFull Time
    ECD for the London agency and charged with making the work better and to rejuvenate the creative department.
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Skills
  • Print
  • Art Direction/copywriting/creative/digital/build/campaigns
  • Adventure Filming
  • Advertising Content
  • Podcasting
  • 360 Branding
  • Strategy
  • Digital Advertising
  • Design
  • Retail
Education
    Bath Spa School of Art logo
    Bath Spa School of Art logo
    Bachelor of Arts (BA) in Graphic DesignBath Spa School of Art
    Bath, United Kingdom
    Three year degree after working for 18 months in industry.
Awards
    D&AD logo
    D&AD logo
    D&AD Yellow PencilD&AD
    Award for Orange 'Gold Spot' cinema ads.
    Cannes Lions School logo
    Cannes Lions School logo
    Dr PepperCannes Lions School
    Dr Pepper television commercial
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