To tell you about myself would mean to bare the unsavoury truth that I may not be your type on paper, but I have heart, passion, ambition and always operate from a place of integrity.
I'm embarking on a deeply personal journey, transitioning from the corporate world to an environment & community that resonates with my passion for creativity, curiosity, and strategic risk- taking.
Transitioning from a finance background, I've discovered my true calling in an explorative environment.
Projects
- A call For Creativity Over CommerceIn a world overwhelmed by fast fashion and fleeting micro trends, the soul of the fashion industry seems to be slipping away. It's time to refocus on what made this industry iconic – creativity, craftsmanship, and meaningful connections between designers and their clients. This is a call for a return to fashion’s roots, where luxury pieces weren’t just produced en masse but were tailored for those who truly appreciate them. Let’s reclaim fashion’s soul and put the artistry back in the spotlight.
- The Face of Diversity, But Not The Pay - #LOUVEITThe beauty industry loves to champion diversity, but behind the scenes, Black creators are being underpaid and overlooked. This blog dives into the pay disparities between Black and white influencers, highlighting stories like Golloria’s and Bretman Rock’s, and explores how brands profit from Black culture while perpetuating systemic inequities. It’s time for the beauty industry to face the truth and make meaningful change.
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Work history
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FREELANCE PROJECT MANAGER & MARKETING SPECIALISTLOUVE HQ
London, United KingdomFreelance
Collaborated with Rakuten to promote luxury and beauty brands Pat McGrath Labs, The Pangaia, UK Penhaligons, NARS Cosmetics, Sassy Organics, Caudalie USA, Shay Jewellery, Orelia London, by writing blog posts and creating a dedicated store on my site, which contributed to a 20% increase in social media engagement - driving influencer campaigns and negotiating contracts to achieve cost savings.
Authored compelling content that boosted brand engagement and visibility, resulting in a 20% increase in social media following and customer interaction.
Developed and managed a successful fashion blog, covering trends, beauty tips, and wellness, attracting over 27,000* monthly visitors.
Executive PA to CEO
- Temple Station, Temple Pl, Temple, London WC2R 2PH, UKFull Time
anaged the CEO’s schedule and coordinated international travel arrangements, ensuring seamless logistics and maximizing productivity.
Acted as secretary for all board meetings, taking detailed notes and following up on key actions.
Organized and managed high-profile events for luxury brands like Charles Jeffrey Loverboy, Coperni, and Colville, supporting decision-making through thorough planning, execution, and reporting.
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Skills
- Project Co-ordination
- Copywriting Editorial
- UI Design
- Leadership
- Social Media Management
- CMS Management
- Reporting Analytics
- Project Management
- Graphic Design
- CRM
Education
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A LevelsEsher College
- Weston Green Rd, Thames Ditton KT7 0JB, UK
A - Levels: Classics (B), Film (B), Performing arts (B), Dance (B), Photography (C)
Creative Media Diploma (Level 2) 4 A* Distinction