Lyanta Callender

  • LocationIlford, United Kingdom



  • Digital Media
  • Film
  • Art Direction
  • Digital
  • Problem Solving
  • Production Management
  • Project Management
  • Shows
  • Print Campaigns
  • Illustrator
  • Indesign
  • Photoshop

Work history



London College of Fashion

Sep 2013
  • I gravitated towards production and digital innovation whilst studying. I produced several fashion films and photo-shoots, and completed several digital innovation projects. The skills and experiences gained were as follows; ?- Working on creating storyboards with directors ?- Sourcing; models, locations, studios, equipment, videographers, makeup artists, hair stylists, props etc ?- Budgeting - Scheduling the shoot and post production - Following the process through from brief to execution. - Creating digital prototypes via InDesign or Axure. - Creating brands - Production of all content; photography, writing, film, art direction (Creating some of the content myself) - Sourcing expertise such as photographers, videographers, music artists and writers The work produced included intense research to contextualize and find the USP for the projects, which was fundamental to their success and also something that I also excelled at.


Traffic Manager

London Business School

Mar 2014 - Dec 2014
  • Scheduling all of the content to be created for the new website (700 pages) • Creating schedules for the designers, copywriters and marketing team to adhere to • Negotiating time lines Arranging freelance cover as required. • Creating a database of web pages and their information • Uploading content as require to Sitecore • Amending photo’s to upload to sitecore


PA & Team Assistant

Ketchum PR

Nov 2013 - Feb 2014
  • • Assisting the UK team on the PR for Sochi Winter Olympics • Creating press reports • Creating press packs • Sourcing models • Market research for beauty products • Distributing merchandise • Creating presentations • Reporting


Traffic Manager


Mar 2013 - Aug 2013
  • the agency. • Implementation of new traffic management system • Creating the schedule weekly for both the creative teams and the studio. • Managing the process making sure that it is adhered to and yet flexible when required. • Manage the creatives (Art directors and copywriters) time. • Constant liaison and negotiation with the accounts team in regard to timings, briefing’s and work in progress meetings. • Relationship management. • Understanding agency budgets and profitability. • Direct support to the Creative Director. • Attending board meetings helping the board to understand the needs of the agency. • Help on projects where required. Arranging and attending photo shoots for campaigns. • Sourcing freelancers, negotiating rates, sourcing photographers. • Covering the management of studio in the absence of the senior artworker.


Traffic Manager

Michael Page

Sep 2012 - Feb 2013
  • Manage all of the design traffic for the in house design studio. • Working closely with the marketing team to execute the companies campaigns. • Arranging and participating in planning meetings to understand what is required for the campaigns. • Projects range from film to brochures to web design, • With different campaigns needing different media. • Managing the clients expectations and maintaining developing the working relationship. • Managing and developing external relationships with suppliers for print, freelance requirements, photography and film etc. • Commissioning web design and build, filming and film editing with external suppliers. Print, image and sound buying with external suppliers. • I have excellent communications skills. • Constant liaison with the marketing team, suppliers and designers, • Arrange and attend briefing meetings, creating project plans and schedules. • Active brand guardian reviewing and approving designs to make sure they are on brand guidelines. • Provide direct support and cover to the Head of design • Manage the project data base/scheduling system.


Traffic Manager

PA Consulting Group

Mar 2009 - Aug 2012
  • Manage all of the design traffic for the in house design studio. • Working closely with the marketing team to plan and execute the companies campaigns. • Supporting and planning bids/proposal work. • Ensuring the required resources are available and • Booking and scheduling an average of 100-150 projects per month. • Projects range from event materials and brochures to interactive proposals and web graphics. • I am extremely organised and have an excellent understanding of the workflow process • Ensuring that the designers are fully aware of what is required and the client’s expectations and deadlines are managed • Organising freelance cover when required and assisting in the recruitment of permanent staff • I have excellent communication skills. Constant liaison with the marketing team, consultants and designers, sending up to 2000 emails per month • Manage the design studio schedule and designers time, including overseas clients and designers • Arrange and attend briefing meetings between designers and clients when required • Arranging internal photography shoots, using external and internal photographers • Quote time and cost for design jobs • Print buying of books, brochures, flyers, large format print. • Developing and maintaining relationships with suppliers and agents • Provide input into new ideas as to how the studio can be run better. • Overseeing the implementation of some of the new processes into the studio. • Active brand guardian and providing hands on assistance to clients who require trouble shooting advice. • Report on designer’s utilisation and the scale of workload in the studio each week. • Provide direct support and cover to the brand and design managers, which has enabled the design managers and designers to become more productive increasing their utilisation by over 20 percent. • Manage the job data base which is an independent program called Remedy • Being a part of the company brand revision process



Fashion Media Production

University of the Arts, London

Aug 2013 - Dec 2014
  • Fashion Media Production


Graphic Information Design

University of Westminster

Aug 2002 - May 2005
  • Graphic Information Design