Lydia Hartley

Lydia Hartley

Founder of Don't Shop, Swap!London, United Kingdom
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Emily-Jayne Nolan
Lydia Hartley

Lydia Hartley

Founder of Don't Shop, Swap!London, United Kingdom
About me
DSS CLOTHES SWAPPING PLATFORM The DSS Virtual platform is a swapping site offering a curated collection of preloved, vintage, and designer clothing. The subscription service will enable members to 'purchase' trend-setting clothes, using their unwanted clothes as currency.
  • Don't Shop, Swap Store Experience
    Don't Shop, Swap Store ExperienceDon't Shop, Swap returned with a new and exclusive pop-up swap store experience in collaboration with Sook space. On Sunday 6th June, we took over Sook Space on Oxford Street to host the street’s very first clothes swap pop-up. In partnership with Depop vintage seller Timeless Wear and fashion rental brand, Endless Wardrobe, we saved over 300 items of clothing from landfill in just one day.
  • Don't Shop, Swap - November
    Don't Shop, Swap - NovemberWe launched the first clothes swap in November 2019 at Plough Studios in Battersea with great success. Event partners included Love Corn, Tenzing and DASH water. Big thank you again to The Endless Wardrobe for donating a wonder bundle of designer dresses to the swap (including brands such as Free People and GANNI).
  • Don't Shop Swap -  January
    Don't Shop Swap - JanuaryWe held our second boutique clothes swap in the sleek Plough Studios in Battersea at the beginning of this year. We hosted 40 guests and a total of 200 items were swapped! The remaining clothes left over were donated to Shelter, London's biggest homeless charity.
Work history
    FounderDon't Shop, Swap
    London, United KingdomPart Time
    Don’t Shop, Swap takes an immersive approach to sustainability, curating events that help others discover pre-owned fashion. By swapping, not shopping.
    Marketing Partnerships ManagerDarktrace
    London, United KingdomFull Time
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  • Brand Partnerships
  • Digital Advertisement
  • Marketing Analytics
  • Marketing Branding
  • Marketing Campaigns
  • Sales Marketing
  • Corporate Partnerships
  • Social Media Advertising
  • Social Media Management
  • Social Media Marketing
  • Marketing Management
  • B2B Marketing
  • Brand Growth
  • Growth Strategy
  • Entrepreneurial Mind-set
  • Adobe Photoshop
    HistoryUniversity of Exeter
    Exeter, United Kingdom