About me
Lifestyle and travel PR Account Manager with several years’ experience at multiple London agencies. Proven track record in successfully managing clients by implementing creative PR strategies comprising of general press office campaigns, partnerships and events to drive brand awareness. I have an extremely good understanding of brand positioning and the current media landscape and with excellent experience on both global PR strategies and boutique brands, I am versatile and well informed.
Work history
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Account ManagerWickerWood
- London, United KingdomFull Time
Clients: The Ivy Collection, %Arabica, Chotto Matte, Fucina, Black Roe, HAYA, MEDA & Gin D’Azur
• Achieved excellent editorial coverage in accordance with assigned KPI’s
• Orchestrated brand partnerships to maximise to maximise brand exposure
• Ensured that all my clients benefitted from successful marketing strategies through creative PR plans, events and partnerships
• Played a main role in creating a comprehensive launch strategy for Chotto Matte Mayfair, included presenting to the client appropriate and newsworthy brand touchpoints and partnerships
• Built ‘brand world’ decks for new and emerging brands, including creation of brand mission statements, tone of voice, target consumer profile and identified key TLA’s
• Event and guestlist management for product launches, partnership initiatives and high-profile VIP dinners successfully managed a large number of events including, product launches, partnership initiative and high-profile VIP dinners
• Offered support on wholesale strategies and helped connect my clients with relevant brand partners, for example the launch of Espresso Medatini at Annabel’s
Account ManagerLUCHFORD
- London, United KingdomFull Time
Clients: Fairmont, Raffles, Sofitel, Mark’s Club (The Birley Clubs)
• Managed a global portfolio of luxury hotels, which comprised press office, FAM trips and liaising with affiliate agencies globally
• Managed and executed brand campaigns, such as ‘Fairmont Loves Film’ at The Savoy which encompassed event management, affiliate partners, and liaising with the Accor team in Toronto which followed from Fairmont Toronto,
• Ability to follow corporate processes and strategy within a global brand
• Built my network of media contacts within the travel and lifestyle spheres
• Offered support to external stakeholders to coordinate media for events such as Victoria Beckham’s 10th Anniversary in partnership with Vogue and the launch of Hillary Alexander’s book ‘Leopard: Fashion’s Most Powerful Print’
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Skills
- Microsoft
- Media Coverage
- Presenting
- Press Releases
- Brand Partnerships
- Events Planning
- Events PR
- VIP Care
- Account Management
Education
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English Literature BAOxford Brookes University
- Oxford, United Kingdom