A highly motivated, commercially driven and entrepreneurial individual with 20 years Marketing, Events, Talent Relations, PR, Sponsorship and Brand Partnerships expertise across the Music Industry, Media, Corporate and Charity sectors. Strong communication skills at all levels, quick thinking, thrives under pressure and an excellent problem-solver with a global network of trusted industry contacts.
Work history
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Music and Entertainment Marketing ConsultantChildren with Cancer UK
- London, United KingdomFreelance
Pioneered a series of forward-thinking initiatives to raise the profile of this charity in its 30th anniversary year (and beyond). Quickly established myself as an incredibly versatile asset, cementing corporate partnerships, creating new event formats, producing engaging content and enlisting the support of notable talent.
Highlights:
• Presented a compelling business case to Snow Patrol’s management leading to them kindly providing FOC use of track ‘Run’ for the charity’s TV advert
• Following the forced cancellation of music event ‘SummerChime,’ used my initiative and negotiation skills to facilitate a last-minute photo shoot with global popstar Liam Payne and cancer survivor Suki. The associated content lead to the charity's highest performing social post to date
• Created ‘Scream all about it,’ an immersive murder mystery event, which secured fantastic coverage, including a prime time interview on London Live (717,000 reach) and was voted the number one Halloween event by London Calling (100k social reach)
• Raised £40k by securing high-profile prizes from music industry contacts including a VIP box to see Queen perform and a stunning self-portrait from Boy George
• Managed partnership with Fulham FC raising awareness at matches and engaging A-List players André Schürle and Calum Chambers through a special meeting with cancer survivor, Blue, leading to social content to a collective fanbase of 11.7 million
• Secured celebrity couple Abbey Clancy and Peter Crouch to represent the charity at the prestigious ‘BGC Partners Charity Day,’ raising £50k
• Built solid relationship with corporate partner, Kwik Fit. Produced a thank you event at the Velodrome in Manchester to celebrate their ‘Tour de Branch’ fundraising drive
• Directed and produced a number of powerful pieces of video content including ‘When Sam met Sam,’ filmed at Sky Studios and ‘When Saffron met Bella-Rose,’ shared across social with a potential reach of 5 million
Project DirectorEar to the Ground
- London, United KingdomFreelance
Working with Sport & Music agency, Ear to the Ground, managed the music rights delivery of a partnership between npower and Tokio Myers surrounding the brand's sponsorship of the Commonwealth Games, culminating in a production at Abbey Road Studios https://www.youtube.com/watch?v=-i3I5-g0Gus
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Skills
- Sponsorship
- Brand Activation
- Creative
- Artist Relations
- Event Management
- Marketing
- Charity Fundraising
- PR
- Music Marketing
- Project Management
Education
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BA(Hons) Media StudiesUniversity of Ulster, Coleraine
- Coleraine, United Kingdom
BA Honours (2:1) Media Studies
Awards
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Best Brand ActivationUK Festival Awards
The Jägerhaus (for Jägermeister)F
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Most effective Multibrand Event or PartnershipFMBE Awards
JägerHaus+ Show more