PROFILE
• Over 20 years’ experience working in the advertising and design industry
• A senior digital copywriter with over six years’ experience specialising in the latest ‘best-practice’ digital and UX copywriting
• Over 15 years’ experience as an award-winning full-time integrated and conceptual copywriter
• Over 10 years’ experience as a creative director for global agency networks including Ogilvy & Mather, Leo Burnett, FCB, Lowe Bull Truth (MullenLowe) and McCann
• Experienced in working on ecommerce and transactional websites, digital marketing copy, content creation/editing, blogs, and email campaigns
• Have worked with top senior digital strategists and project managers in London as part of high end digital teams including recent projects for City & Guilds and Marie Curie
• Extensive experience in brand copywriting, ‘tone of voice’, and the development and writing of communication strategies for a wide range of clients from SME’s through to global multi-nationals
• Worked on many integrated campaigns for global brands covering TV, radio, print, outdoor and digital
• Worked with some of the industry’s top agency planners, and clients’ strategic marketing teams including Nestle and Unilever
• Extensive experience in managing and mentoring creative teams, copywriters, art-directors and designers
• Over 60 international awards for conceptual copywriting and creative direction including TV, radio, print and outdoor
AWARDS SUMMARY
Clio – 1 Gold, 4 Finalists
Cannes – 1 Silver, 3 Finalists
One Show – 2 Finalists
New York Festivals – 2 Silver, 3 Bronze, 3 Finalists
London International – 1 Bronze, 6 Finalists
Art Directors Club of New York (ADC) – Merit
Work history
Senior Copywriter digital/conceptual/printAnthony Nolan
- London, United KingdomFreelance
Anthony Nolan blood cancer charity
Projects (inc. digital ads/email journeys): TV ad campaign, supporter emails, event fundraising campaigns, fundraising brochure
• I assisted the in-house copy and design team with their current donor recruitment advertising campaign for 2018 which included a TV ad, concepts and copy for social media ads and the campaign’s landing page on their website
• Addressed issues with the TV script regarding their brand messaging and call to action not being understood by the target audience
• Incorporated feedback from an external research company and strategic workshops to re-write the brand messaging of the script to improve comprehension and impact
• Assisted with the creative direction and selection of music and locations for the TV shoot
• Contributed to their supporter email journey workshops targeting specific segments
• Conceptualised and wrote copy for social media ads (Facebook/Instagram/Twitter) and emails for various event fundraising campaigns including Mother’s Day, Father’s Day, Summer Raffle, London Marathon, and the Brighton Half Marathon
• Wrote copy for their 16-page A4 brochure for their annual fundraising event, The Anthony Nolan Daisy Ball
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Senior Copywriter digital/brand/conceptualThe Company of Master Jewellers (CMJ)
- Rugby, United KingdomFreelance
Project: Website, ‘tone of voice’ and copy style guide, print ads, and direct marketing mailer concepts and copy
• CMJ is the largest jewellery buying group in Europe and is in the process of rebranding their business with a refreshed corporate identity
• Worked with their marketing team to develop their brand’s ‘tone of voice’ to reflect the values and personality expressed in their new corporate identity
• Worked on the development of the site map and user journeys for their new website to be launched in 2018
• Wrote their website using ‘best practice’ digital and UX copy methods
• Conceptualised, wrote and oversaw the layout and art-direction of direct marketing mailer campaign
• Wrote headlines and body copy for their current print campaign, and worked with their designer on the art-direction of the ads
• Worked and liaised with a variety of other senior stakeholders and directors within the business
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Skills
- Advertising
- Writing
- Blogs
- Web Content
- Word
- Content and Media Writing
- Copywriting
- Creative Direction
- Advertising Concepts
- Digital Copywriting