Projects credited in
- The Power of Pop UpsOn any given walk through London, it seems like there’s a new pop-up store, event or truck announced E-V-E-R-Y, S-I-N-G-L-E, D-A-Y. Brands are quickly latching on to pop-up experiences as a quick way to build intrigue, start social conversation, create time-limited demand and test new products and markets. Beyond that, it gives them a chance to be playful and experiment with the limitations of their brand and the experiences it can deliver. With the rise of The Experience Economy and traditional