I’m Madalina, a London based illustrator with a background in fine art and graphic design. I currently work as an in-house illustrator for Santoro London on their 2D and 3D pop-up cards, world-famous Gorjuss range as well as product photography and photo editing.
In my current role I'm required to adhere to different illustration styles for every project and I get to come up with the visual aesthetic and develop it from conception to final execution, according to the commercial needs of the project. I also work within a close-knit team of illustrators and designers, and offer training and technical support for new starters.
Outside of my 9-5, I also do freelance work spanning from editorial illustration, album artwork, portraits, comics and packaging design to animation, UI and graphic design.
I’m highly adaptable and dedicated and feel as comfortable with traditional techniques as I do with digital ones. I also love developing my skillset, trying new things and learning new software, which I believe keeps my ideas fresh and continually helps me grow as an artist. Basically, if I don’t know it, I'll want to learn it.
Work history
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IllustratorSantoro
London, United KingdomFull Time
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Freelance Illustrator/Graphic Designer/Concept ArtistMadalina Mocanu
London, United KingdomFreelance
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Skills
- Adobe Photoshop
- Abobe Illustrator
- Adobe Premiere Pro
- Digital Photography
- Digital art
- UI
- 2D Animation
- Drawing
- Painting
- Autodesk Maya