About me
Polyglot. I am endlessly curious, constantly learning new things about myself and the world around me. I have been working in the creative industry for over six years across various clients - from charity to hospitality and placemaking to brands within the fashion and F&B sectors.
For the past three years, I've specialised in crafting compelling social and brand strategies across sectors like placemaking, interior design, sustainable fashion, coworking, and retail. My approach blends empathy and curiosity with thorough market and trend analysis.
In the past year, I've dedicated myself to the conservation field, collaborating with On the Edge to reconnect humanity with nature. From strategising content around the quirkiest traits of overlooked species to exchanging a few emails with the one and only Murray Bartlett, my time there was invaluable.
I am now seeking new freelance opportunities, particularly those focused on purpose-driven strategies, an area where my expertise and passion align most effectively.
Projects
- Valentine’s Day x On the EdgeTo cut through the usual romantic chatter of Valentine's Day, we've taken a more unconventional route. We've spotlighted the Great Grey Shrike's rather gruesome mating rituals, offering a glimpse into the raw realities of the natural world while still riding the Valentine's Day wave.
- Creators on the EdgeThe Creators on the Edge programme, supports outstanding social media influencers and creators to produce and share content about their unique relationships with nature. In recognising the significance of makeup as a tool for selfexpression amongst the Gen Z audience, we dedicated one of this year's cohorts specifically to this art form. We partnered with three incredibly talented content creators who drew inspiration from natural phenomena, bringing them to life in their own distinctive and cre
- Nature in Disguise x On the EdgeIn our Nature in Disguise series, we showcased nature’s natural-born tricksters who’ve mastered the art of deception to stay alive. Among these intriguing examples was the glass frog, skillfully hiding its blood and seamlessly blending into leaves to outsmart predators. To amplify the impact, we incorporated a clever overlay hinting at its invisibility. This ended up being our top-liked post of all time.
- Carnivorous Plants Campaign x On the EdgeTo generate some buzz for our upcoming series on carnivorous plants, we've decided to portray them as the villains in a missing person poster, with the unsuspecting flies taking center stage. To add a personal touch, we've drawn inspiration from the nicknames of 20th-century American mobsters and even given a name to our little fly friend.
- Creatives By The CoastWhile revamping the social strategy for my client 'The Beacon,' a shopping center in Eastbourne, I stumbled upon the vibrant creative community flourishing within the town. This has inspired me to spotlight the various artists in Eastbourne and around through a video series called 'Creatives By The Coast'. We've featured a dancer, a photographer, a letterpress designer and other incredibly talented people and managed to establish the centre as an art supporter within the community.
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Work history
Social Media Manageron the edge conservation
- London, United KingdomFull Time
- Brainstormed strategies to create unique forms of content that spotlight our natural world tailored specifically for a Gen Z audience
- Worked alongside the National History team to uncover the quirkiest and most fascinating traits of species, weaving relatable and unique storylines to make them accessible to a broader audience of nature enthusiasts
Example: https://www.instagram.com/p/CrLk9wGIsXo/
- Collaborated effectively with the Design team and the Copywriter to ensure that the copy and visuals resonated with a Gen Z audience and aligned seamlessly with our Paid Social objectives
- Worked closely with the long-form writer to ensure that the website content aligned with the social one
- Kept abreast of the latest in social media, copywriting, and digital marketing trends, collaborating with the team to generate innovative ideas for showcasing the wonders of the natural world
- Identified fitting content creators for the #CreatorsOntheEdge programme, leading the project from crafting the brief to project completion
https://www.instagram.com/p/CyixrbHKQHW/
https://www.instagram.com/p/CyBQV7Aqe5G/
- Supported the Head of Social with audience creation and content boosting
- Managed the content calendar and posting schedule, ensuring that all social media content aligned with our branding guidelines, tone of voice, and KPI expectations
- Engaged with audiences across various channels, ensuring the perfect tone of voice, while actively seeking insights from feedback to enhance interaction and creative output
- Worked with the Digital team to consistently refine creative and project management processes through the utilisation of tools such as Asana and Miro
Social Media Manager/Creative StrategistThe Ready House
- London, United KingdomFull Time
- Crafted social media strategies from inception to execution, catering to a diverse clientele including placemaking, interior design, sustainable fashion, and coworking and retail sectors
- Created and implemented 'Creatives By The Coast', a video series featuring local artists in East Sussex for my shopping centre client in Eastbourne. Resulted in positioning 'The Beacon' as an arts patron within the community and generated regional media attention
https://www.instagram.com/p/CfcAVRLo4OK/
https://www.instagram.com/p/CbxnJ3WIw5s/
- Produced monthly editorial calendars, ensuring content was aligned with our social strategies, and monitored performance while identifying new opportunities
- Mood-boarded and storyboarded for ongoing and ad-hoc production projects, liaising with talent and stakeholders
- Found opportunities to raise the profile of our current clients by tapping into important social movements such as the LGTBQ+ plight
https://www.instagram.com/p/CgKZAAsIE26/
https://www.instagram.com/p/CghjBt-osKP/
- Collected and dissected data across all channels, determined key learnings, and circulated clear and actionable reports to clients
- Conducted ongoing testing of various formats of short and long-form content to engage audiences
Skills
- Project Management
- Influencer Marketing
- Community Management
- Digital Trends
- Digital Strategy
- Social Content Strategy
- Campaign Strategy
- Campaign Management
- Social Media Management
- Copywriting