About me

Creative director and illustrator with +10 years of experience, specialising in the lifestyle, fashion and beauty sectors. Using my core values; sustainability, craftsmanship and humor, I make sure you shine above the jungle of brands. I understand the industry; everything from individual start ups to luxury markets, consumer behaviours, taste, culture and how to influence trends. For you, this means that I quickly understand your core values, your identity and current competition. I can then translate all this into an effective communication strategy to best reach your customers. Depending on your project, I work solo or closely in teams for an overall control of each project. My mission is to create sustainable ideas, concepts and communication strategies to increase the presence and brand awareness for my clients and through that grow their market share. To reach your vision and goals, I carefully assess your needs, wishes and current standpoint. From this, we will together mould a strong concept, idea or communication strategy to perfectly suit your individual requirements. I provide my clients with a fully integrated range of strategic communication services spanning from advertising, PR, action- retail- and direct marketing, graphic design, illustration, film, events & environments and wearables & lifestyle products. Projects comprise of large campaigns to small individual projects to help my clients meet their communication, marketing and sales goals.

QuestionsProjectsExperienceTeam

Work history

Head of CreativeBelong Agency
Jul 2019Stockholm, SwedenFull Time
Responsible for the day-to-day creative output of the agency's work.
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Global Art DirectorOriflame Cosmetics
Apr 2018 - Aug 2019Stockholm, SwedenFull Time
Part of the Colour Cosmetics / Accessories team where I was responsible for generating and developing concepts and ideas as well as overall look and feel for the product communication projects.

Skills

• Creative
• Illustration
• Art Direction
• Graphic Design
• Advertising
• Branding
• Concept Creating
• 360 Campaigns
• Fashion Advertising
• Beauty Industry

Education

BA(Hons) Fashion IllustrationLondon College of Fashion, UAL
Sep 2011 - Jul 2014London, United Kingdom

Awards

London College of Fashion’s Student AwardsLondon College of Fashion, UAL
Nominated for Best Short Style film Award
Fine Cell Work / LCF Design CompetitionLondon College of Fashion, UAL
Winner