Madeleine Macrae

Freelance Creative Producer

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Advertising
  • Marketing PR
  • Visual Arts
  • Art Photography
  • Commercial Photography
  • Picture Editing
  • Retouching
  • Fine Art
  • Editorial
  • Management
  • Pre Production
  • Production Management
  • Creative Producer
  • Agent

Work history

Currently

Creative Producer

Freelance

Mar 2016

2016

Agent & Producer

Webber Represents

Mar 2015 - Mar 2016
  • • Manage the Artists work flow & diary. • Be creatively & financially competitive within the industry. • Primary contact to the Client, Agency, Artist & multiple suppliers. • Source creative & influential people for the Artists to collaborate with. • Keep up to date with current trends. • Manage & support the roster of photographers, ideation & critiquing of personal projects, editing portfolios & feedback on direction & selective marketing. • Balance both art based, commercial projects & commissions. • Research & implement new ways of generating business for both the photographers & the Agency. • Worldwide production experience. • Estimate, manage & deliver a profit on all commercial projects. • Remote & on location production management, safety, managing large numbers of people, running to schedule, awareness of unforeseen events, costs & solutions. • Connecting with new suppliers & contacts. • Knowledge of usages, media territories & value of the creative output. • Promote & be a representative of the Agency. • Networking & building relationships.

2015

Creative Producer

Exposure London

May 2014 - Jan 2015
  • Clients - Nike, Converse, Jaeger, Sainsburys, Muck Boots, Heineken, Triumph, Lycra. • Produce all that’s deemed ‘creative’ or relating to photography, imagery, design, print. • Support Studio & Designers. • Oversee workload of the studio, being the point of contact for bookings of the studio. • Continuously look for ways to improve the creative team processes & output. • Create & maintain budgets for creative projects with awareness of a profit margin for the creative team. • To search for & identify freelance talent across design, ideation, visualisation and production. • Research & organise inspiration for the studio - Photographer, illustrator Agents to come visit & companies that would be beneficial to idea generation, Educational visits & team events.

2014

Agent & Producer

Vue Represents

May 2011 - Jan 2014

Education

2006

BA(Hons) Photography

Staffordshire University

Aug 2003 - Jun 2006

    2003

    Art Foundation

    Camberwell College of Arts

    Aug 2002 - Jun 2003