Work history
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Creative DirectorRestoration Hardware
- United StatesFull Time
Oversaw the design direction and execution of a multichannel brand strategy across all customer
experiences, including catalogs, digital platforms, ad campaigns, products, events, and retail
- Played a key role in defining the brand identity for the roll out of several new in-house brands;
solved for a differentiated point of view through photography, graphic design, type, styling,
brand architecture, and customer experience
- Collaborated with external agency partners and internal stakeholders to concept and produce the
film, motion, and 3D assets for new product launches and creative campaigns
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Head of DesignVreela
- San Francisco, United StatesFull Time
Founded and led a start-up womenswear e-commerce company with a spotlight on emerging luxury
designers presented through an editorial lens
- Designed integrated marketing initiatives for the brand’s digital presence, social media, and
email marketing to drive sales and grow brand exposure through engaging customer content
- Led the production of all brand photoshoots, including planning, casting, styling, and retouching;
supported end to end ideation, on-set art direction, and post production
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Skills
- Creative Direction
- Design Development
- Concept Creation
- Style Direction
- Editorial Styling
- Campaign Design
- Strategy
- Graphic Design
- Brand Identity
- Art Direction