I like to help brands connect with people in useful ways around the world.
In pursuit of this, write a whole lot of words for reports, articles and online platforms, I establish strategic partnerships with influencers and organisations, and I develop special projects and events, creating content and networks that will help people understand what makes it a business worth caring about.
Specialties: content development, social media, branding, marketing, PR
Projects
- The Peaks of Shopping - Creating a rollercoaster of emotionsWe partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers to look at how retailers can use "peak-end rule" to generate greater experiences in-store. Read the report on Slideshare.
Work history
Global Marketing DirectorFITCH
London, United KingdomFull Time
Responsible for setting global strategy, steering regional marketing plans and identifying new opportunities for reputation and business growth.
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Content DirectorLawton Communications Group
- London, United KingdomFull Time
Content development, marketing and PR for the agencies within the Group: Headstream, Five by Five and Five by Five People.
Social Brands 100 Project Director: Launched in 2011, the report became one of the leading rankings of social brand performance.
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Skills
- Busines Strategy
- Content Development
- Marketing Communications
- Partnerships
- Internal Communications
- Business Networking
- Social Media