I like to help brands connect with people in useful ways around the world. In pursuit of this, write a whole lot of words for reports, articles and online platforms, I establish strategic partnerships with influencers and organisations, and I develop special projects and events, creating content and networks that will help people understand what makes it a business worth caring about. Specialties: content development, social media, branding, marketing, PR
- The Peaks of Shopping - Creating a rollercoaster of emotionsWe partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers to look at how retailers can use "peak-end rule" to generate greater experiences in-store. Read the report on Slideshare.
Content DirectorLawton Communications Group
- London, United KingdomFull Time
Content development, marketing and PR for the agencies within the Group: Headstream, Five by Five and Five by Five People. Social Brands 100 Project Director: Launched in 2011, the report became one of the leading rankings of social brand performance.
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- Busines Strategy
- Content Development
- Marketing Communications
- Internal Communications
- Business Networking
- Social Media