About me
With an academic background in international politics and social change, five years of work experience advising businesses in global wellness, and a lifetime spent navigating my limits as a performing artist in dance, I live a life committed to self-growth, the development of human potential, and creative expansion.
I am currently looking for a role where I can use my communication skills, ability to build and nurture relationships, innate creativity and problem-solving, and leadership potential to support inner transformation and personal growth as the missing keys to organizational and social change.
Work history
S
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Brand & Communications ConsultantSelf Employed
London, United KingdomFreelance
currently work as an independent brand & communications consultant in Global Wellness. In the past three years, I have worked with leaders in Functional Health, Sustainability, Consciousness Research, Education, Personal Change, and Creative Growth. My roles varied depending on the project, but the core of my work focused on advising on and creating brand strategies, devising messaging and communications plans & executing them, and creating copy for business pitches and websites.
Selected responsibilities:
- Provides professional management and consulting in brand strategy and brand marketing.
- Manages marketing projects driven by digital relevance, consumer trends, and storytelling techniques.
- Manages client relationships, brings new customers in, and works to ensure client satisfaction.
- Conducts in-depth consumer research and analysis.
- Helps entrepreneurs, thought-leaders, and creatives find their unique brand identity and niche in the market through workshops and discovery sessions.
- Defines positioning for brand strategy and marketing campaigns.
- Creates storylines and messaging for brands and creative campaigns with the proper audience selection and tone of voice.
- Creates narratives, messaging, and copy for websites, email campaigns, social media, leadership communication pieces and presentations, and business pitches.
Selected Clients:
- World Ocean League, Web 3.0 & Ocean Conservation Platform (USA)
- Onani Carver, Microbiology & Cosmology Researcher & Teacher (USA)
- Menla Technologies, Functional Medicine Technology Company (USA)
- Stefan Hermann & Siddhi Ma, Youth Mentor & Relating Coach & Yoga Master Teacher (USA/Costa Rica)
- Mauritius Conscious, Sustainable Travel Company (Mauritius)
- Tuli Organic, Sustainable Clothing (Poland)
- Knackeriet, Co-Working Space ( Sweden)
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Brand ManagerMotion Nutrition
- London, United KingdomFull Time
Worked to promote the start-up as the new leader in sustainability on the British organic supplements market.
Run all internal and external communications.
Refined the brand positioning to differentiate the company from competitors, created a new brand & marketing strategy.
Re-designed Motion’s tone of voice, developed all current messaging & slogans.
Advised on brand identity development and on the design of the new packaging across powders, supplements, bars and nootropics.
Partnered with numerous organic brands (e.g. Peppersmith, Bare Biology) to keep the audience active & engaged.
Developed product copy for the entire range of protein powders and sports supplements.
Produced written content for the website and the blog.
Collaborated with the E-Commerce director to redesign the website.
Oversaw the design & production of graphics.
Designed the creative concept for an advertorial campaign with BALANCE Magazine for two leading products (developed story ideas, edited storylines, wrote video scripts).
Trained staff at key London stores on product & brand with the outcome of a 30% increase in sales.
Trained clients & newcomers on brand.
Prepared leadership communication pieces, advised the CEO on speaking arrangements.
Supervised trainees.
Hired a PR director & oversaw the implementation of a PR strategy to promote the launch of two new products with a new sustainable packaging with a result of more than 30 online and offline publications.
https://www.motionnutrition.com/
Skills
- Brand Strategy
- Creative Direction
- Client Management
- Concept and Ideation
- Copywiting
- Creative Strategy
- Project Management
- Sales
- Marketing
- Customer Communication