Maggie Chiu
Available

Maggie Chiu

CRM ExecutiveUnited Kingdom
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Connections
Pip Jamieson
Gabrielle Guy
Matt Rooke
Maggie Chiu
Available

Maggie Chiu

CRM ExecutiveUnited Kingdom
About me
Strong digital marketing professional with a Bachelor of Economic and Social Studies focussed in Accounting and Management from Cardiff University. I have gained experience and knowledge from a variety of sectors including e-commerce, retail, hospitality, and events. As a determined individual with a keen eye for detail, I am able to consistently deliver effective and accurate marketing campaigns working to constant deadlines. I enjoy working as part of a team, as well as being skilled in campaign management and data analysis and have a keen interest in digital, marketing and events.
Work history
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    Email Campaign CoordinatorScrewfix
    Yeovil, United KingdomFull Time
    Responsibilities include: • Managing and delivering successful email marketing campaigns across UK and International markets, ensuring consistency of the overall brand • Planning, briefing and managing Trade Only emails, working to continuously improve the performance and growth of this customer segment through more personalised design and manipulating data to deliver more relevant content • Working to continuously improve email performance through the implementation of new features, A/B testing and coordinating behaviour driven campaigns • Coordinating the email trading plan by using previous campaign data and working with Web Trading Merchandisers to drive more effective emails at the best time to increase performance and sales • Proofing and testing every email thoroughly to ensure that design and content is 100% accurate • Liaising and communicating with multiple departments throughout the business to make sure that there is consistency across a campaign, determining that the products chosen are the best to promote and assuring that there is sufficient stock and correct pricing in place • Working with external agencies to seamlessly deliver marketing campaigns • Communicating upcoming email activity to the wider business, taking on any feedback and making relevant amends • Keeping up-to-date with commercial and industry news and reacting to business trading conditions • Analysing data and post-campaign statistics to report on performance and share results with wider teams • Working with tools and software including Microsoft Office, Google Analytics, Business Intelligence, Adobe Campaign, Redpoint Interactive, Dotmailer, and Movable Ink.
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    Delegate and Partnership Coordinator, InternBranded Ltd
     - Hong KongInternship
    Responsibilities included: • Creating partnership agreement contracts and partner pitches, emailing these to potential media and trade partners and following this up with further email interactions • Communicating with and answering questions from delegates and partners • Successfully set up a media partnership for the company’s major event • Setting up fees and discount codes for delegates using the system 'Etouches' • Organising and updating registrant lists and delegate information needed for the database and promotional activities • Creating eDMs for partners’ promotional activities, using 'Mailchimp' • Researching relevant and current news, sending these out on social media using 'Hootsuite' and organising the most interesting into a concise newsletter
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Skills
  • Ecommerce
  • Email Marketing
  • Data Analysis
  • Event Coordination
  • Digital Marketing
  • Communication
  • Planning
  • Microsoft Office
  • Google Analytics
  • Teamworking
Education
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    Bachelor of Economic and Social Sciences, Accounting and ManagementCardiff University
     - Cardiff, United Kingdom
    Modules include: • Advertising & Marketing Communications Management • Ethics and Morality of Business • Strategic Management • Business Finance • Management Accounting & Control • Advanced Corporate Reporting
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    A LevelsThe Gryphon School Sixth Form
     - Sherborne, United Kingdom
    Business (A) Maths (A) Psychology (B)
Awards
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    Level 2 Award in Health and Safety in the Workplace (QCF)The Chartered Institute of Environmental Health
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    Microsoft Office Specialist: Office Excel 2016Certiport - A Pearson VUE Business
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