About me
Strong digital marketing professional with a Bachelor of Economic and Social Studies focussed in Accounting and Management from Cardiff University. I have gained experience and knowledge from a variety of sectors including e-commerce, retail, hospitality, and events. As a determined individual with a keen eye for detail, I am able to consistently deliver effective and accurate marketing campaigns working to constant deadlines. I enjoy working as part of a team, as well as being skilled in campaign management and data analysis and have a keen interest in digital, marketing and events.
Work history
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Email Campaign CoordinatorScrewfix
Yeovil, United KingdomFull Time
Responsibilities include:
• Managing and delivering successful email marketing campaigns across UK and International markets, ensuring consistency of the overall brand
• Planning, briefing and managing Trade Only emails, working to continuously improve the performance and growth of this customer segment through more personalised design and manipulating data to deliver more relevant content
• Working to continuously improve email performance through the implementation of new features, A/B testing and coordinating behaviour driven campaigns
• Coordinating the email trading plan by using previous campaign data and working with Web Trading Merchandisers to drive more effective emails at the best time to increase performance and sales
• Proofing and testing every email thoroughly to ensure that design and content is 100% accurate
• Liaising and communicating with multiple departments throughout the business to make sure that there is consistency across a campaign, determining that the products chosen are the best to promote and assuring that there is sufficient stock and correct pricing in place
• Working with external agencies to seamlessly deliver marketing campaigns
• Communicating upcoming email activity to the wider business, taking on any feedback and making relevant amends
• Keeping up-to-date with commercial and industry news and reacting to business trading conditions
• Analysing data and post-campaign statistics to report on performance and share results with wider teams
• Working with tools and software including Microsoft Office, Google Analytics, Business Intelligence, Adobe Campaign, Redpoint Interactive, Dotmailer, and Movable Ink.
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Delegate and Partnership Coordinator, InternBranded Ltd
- Hong KongInternship
Responsibilities included:
• Creating partnership agreement contracts and partner pitches, emailing these to potential media and trade partners and following this up with further email interactions
• Communicating with and answering questions from delegates and partners
• Successfully set up a media partnership for the company’s major event
• Setting up fees and discount codes for delegates using the system 'Etouches'
• Organising and updating registrant lists and delegate information needed for the database and promotional activities
• Creating eDMs for partners’ promotional activities, using 'Mailchimp'
• Researching relevant and current news, sending these out on social media using 'Hootsuite' and organising the most interesting into a concise newsletter
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Skills
- Ecommerce
- Email Marketing
- Data Analysis
- Event Coordination
- Digital Marketing
- Communication
- Planning
- Microsoft Office
- Google Analytics
- Teamworking
Education
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Bachelor of Economic and Social Sciences, Accounting and ManagementCardiff University
- Cardiff, United Kingdom
Modules include:
• Advertising & Marketing Communications Management
• Ethics and Morality of Business
• Strategic Management
• Business Finance
• Management Accounting & Control
• Advanced Corporate Reporting
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A LevelsThe Gryphon School Sixth Form
- Sherborne, United Kingdom
Business (A)
Maths (A)
Psychology (B)
Awards
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Level 2 Award in Health and Safety in the Workplace (QCF)The Chartered Institute of Environmental Health
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Microsoft Office Specialist: Office Excel 2016Certiport - A Pearson VUE Business
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